Giving Back

Friends of the Livingston Library Participates in Macy's Shop for a Cause at Livingston Mall

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Macy's Shop for a Cause 2015 Credits: Wendy S. Keyes, Director of Communications
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Macy's Shop for a Cause 2015 Credits: Wendy S. Keyes, Director of Communications
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Macy's Shop for a Cause 2015 Credits: Wendy S. Keyes, Director of Communications
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LIVINGSTON, NJ —Macy’s at the Livingston Mall is hosting its 10th annual “Shop For A Cause” Saturday, Aug. 29, a unique, one-day-only shopping event at all Macy’s, created to support local charities’ fundraising efforts. For its sixth consecutive year, the Friends of the Livingston Library is joining Shop for a Cause, providing any individuals who donate $5 with a Macy's Shop for a Cause ticket, which will entitle them to savings when shopping at any Macy’s on Saturday.

Since 2006, Shop For A Cause has raised more than $47 Million for charities across the country. This year, Macy’s has designated the March of Dimes, the leading nonprofit organization in support of pregnancy and baby health, as its national in-store and online beneficiary. On the day of the event, Friends of Livingston Library will have a table set up at the Macy's Livingston Mall from 10 AM to 4PM, near the cosmetics department.  Individuals visiting the table will receive a free gift.

“This is the first time shoppers will be offered 30 percent on select regular, sale and clearance merchandise,” said Friends of the Livingston Library Board Treasurer Teresa Allard. “With a 30 percent savings on merchandise, the $5 donation to Friends pays for itself if you buy just $17 worth of goods.”

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All proceeds will benefit the Friends of Livingston Library, a non-profit organization whose mission is to support the Livingston Public Library and its programs. According to Allard, shoppers can also use the ticket for 25 percent off on select designer apparel collections, designer handbags, and other brand name items that are usually not available at discount and for 10 percent off on furniture, mattresses, rugs, and electronics. In addition, the ticket entitles the holder to enter a drawing for a $500 Macy's gift card. 

“Certain restrictions do apply, but so many savings are possible," said Allard. "I bought several tickets myself to give as ‘thank-you’ gifts. They are also great for families shopping for back-to-school merchandise.”

The Friends of the Livingston Library often collaborate with local businesses and restaurants when it is a win-win for both parties. According to board member Barbara Bye, Shop for a Cause not only benefits March of Dimes, which works to improve the health of babies by preventing birth defects, premature birth and infant mortality, but also Macy’s by bringing in more traffic and the Friends of the Library by raising funds for its many of its upcoming events and services.

“For us staffing the table is also important because we give away free books and baby bibs that say ‘Born To Read at the Livingston Library,’ whether or not they purchase a ticket from us,” said Bye. “What we try to do is encourage people to read and we tend to get a lot of traffic at the table so that’s rewarding for us as well.”

For the four years that the Friends of the Library has been participating in the event, it has generally sold between 100-200 tickets. In fact, Bye said the partnerships with Macy’s has previously led to a $2500 grant $2500 that has allowed the library to fund its “E-reader Experience Program,” a continuing effort to make electronic novels available to the public. Allard said the Friends look forward to joining Macy’s again Saturday and hope to reign in a large crowd.

Last year’s Shop For A Cause one-day shopping event raised more than $2.8 million nationwide to help the March of Dimes give more babies in Livingston and surrounding communities a fighting chance for a healthy start in life. 

Shop for a Cause tickets are available for purchase online at http://livingston.bccls.org (click on the Join or Donate to Friends NOW button and select Shop for a Cause tickets) and by phone (973-992-4600 x505).  Order forms are also available at the Library and online. For more information about Macy’s “Shop For A Cause,” visit macys.com/shopforacause.

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