LIVINGSTON, NJ — Silbert brothers Jeff and Ken are opening a Hand & Stone Massage and Facial Spa at 277 Eisenhower Pkwy in Livingston as a part of their 10-town deal with the rapidly expanding franchise. Hand & Stone Massage and Facial Spa offers a day of rejuvenation and relaxation for Livingston residents and visitors through expert massage and facial services of various types that are meant to alleviate everyday stress or specific aches and pains.
According to Hand & Stone President and CEO Todd Leff, the Swedish, Deep Tissue, Sports, Hot Stone, Trigger Point, Pre-Natal and Couples’ massages and professional facials that the spa offers for as little as $49.95 per hour are an affordable luxury that hasn’t previously existed in Livingston.
“Livingston is what we see as very much the prototypical Hand & Stone community,” Leff said. “We’ve been very successful throughout New Jersey in similar communities and with the membership program, we’re able to make it affordable for people to come every single month and take an hour to de-stress and take care of themselves.”
Since its inception, Leff says the brand has grown tremendously and is now open in 210 locations across 22 states and Canada. Leff said the success they’ve seen in New Jersey is validation of the brand’s core concept: that by making these services convenient and affordable, it generates a demand for massage and facial services in communities that lacked it.
Co-owner Jeff Silbert said the Livingston location is especially convenient because it will open next to the new Fresh Market on Eisenhower Pkwy. According to Silbert, Livingston Hand & Stone members can leave the house at 1:50 p.m., get a massage, buy their groceries, and be home by 3:30 p.m. to go about the rest of their day.
“It used to be that you went on special trips or were on a vacation or went to a day spa where it took up half the day and so it didn’t happen that often,” Silbert said. “What Hand & Stone is doing is allowing individuals to go get a massage or facial right at the same place where they buy their groceries.”
Leff, who took over from founder John Marco in 2009, said the health benefits of a monthly massage or facial are indisputable. According to Leff, the mission of the business is to bring the health and wellness benefits to middle-market people who were “traditionally underserved and couldn’t afford it.” Marco opened the franchise feeling that he had an obligation to middle-market people like those in towns similar to Livingston.
“We’re very excited about Livingston — we think the town is the exact kind of town where we think we’re a great fit. Livingston has always been a great town, so we think we’re very fortunate and we’re looking forward to being a great citizen of the community for a long time to come.”
The Silbert brothers believe in the company’s mission to relieve the stresses of daily life. Silbert said a membership at Hand & Stone is a necessary and affordable luxury that allows members to take care of themselves once a month. He said that because adults and teens are running around, doing work and taking care of kids, Hand & Stone is relieving stress, relieving aches and pains, lowering blood pressure, looking better and feeling better for one hour every month.
“With what’s going on with social media and more and more things happening all at once to us, people need a little bit of downtime that’s just about them — where they’re not checking emails, helping kids with homework, they’re not shopping or having to work,” Silbert said. “This gives them one hour a month that’s just about them and just about relaxation.”
Hand & Stone’s Spa Menu offers professional massage, facial and hair removal options seven days a week, including their signature service: the deeper and warmer Hot Stone massage. Individual one-hour and 90-minute treatments are also available, but Silbert says a membership allows for discount pricing on all services, gift certificate and guest massages.
According to Leff, founder John Marco, who began his career as a physical therapist in Tom’s River, resonates with franchise owners, their staffs and each individual customer. His mission from the get-go was to create a satisfying end-to-end experience from the minute a client books an appointment to the minute they leave after treatment.
Silbert said he and his brother feel extremely fortunate to be able to have such an impact on a number of people each day. He also said they are looking forward to being a citizen of the community for a long time to come.
A specific date for the Livingston location’s opening has yet to be confirmed, but the Silberts are aiming for early June. Currently, the closest Hand & Stone to Livingston is located at 640 Shunpike Rd in Chatham.