Business & Finance

Jordan Baris, Inc. Realtors Takes Business to the Next Level

Ken and Jordan Baris on the cover of Real Estate Business Magazine Credits: Ken Baris
Ken Baris from Jordan Baris, Inc. Realtors Credits: Jordan Baris, Inc. Realtors
Jordan and Ken Baris from Jordan Baris, Inc. Realtors Credits: Jordan Baris, Inc. Realtors Facebook

WEST ORANGE, NJ — Jordan Baris, Inc. Realtors President Ken Baris is taking his father’s company to the next level with what he describes as a capable team of well-educated, professional, service-oriented and caring associates as well as a strategic, carefully developed plan. Being one of the only realtors to win the Realtor Community Service Award more than once and recently winning the prestigious Outstanding Client Experience Award, Jordan Baris, Inc. Realtors, headquartered in West Orange with a South Orange location and a title agency in Springfield, was built by civic-minded people dedicated to helping clients reach their full potential.

When Jordan, who opened the leading real estate group in 1952, retired last year, Ken devoted his time to strategically and aggressively expanding his family’s firm while creating a fun and community-minded environment at the office. The new strategy at Jordan Baris is to reign in business opportunities and incoming referrals by providing the finest tools and technologies available to associates, educating incoming and veteran associates at the new Jordan Baris training center, and holding fun and informative events and team meetings regularly.

“Now that my dad is retired, I’m really loving having the team here being behind us and as excited for our growth as I am,” said Ken, who knew as a young child that he wanted to follow in his father’s footsteps. “I really think this is our time.”

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Ken, who is also on the Advisory Board at the multibillion-dollar online real estate database Zillow and is often invited to speak at conventions packed with upwards of 5000 realtors, said the company that the Barises built together is more recognized within the real-estate industry than ever before. Sharing his story in outlets like The Wall Street Journal and USA Today, Ken tells realtors across the world how Jordan Baris found success through combining creativity and technology to increase sales and using analytics.

On the home front at Jordan Baris, Ken says communication is key. With more than 150 members on the team of the Jordan Baris Business Units, the team stays connected through video communication messages and dinners as well as weekly sales meetings that Ken keeps interesting with ice cream trucks and fun challenges. In fact, the firm is currently holding an outgoing referral contest to drive business—the winner of which gets an all-expenses paid trip to Miami.

According to Ken, the employees and associates at Jordan Baris are so successful because they make the effort to communicate with each other like partners rather than individuals.

“One of the things I’m most proud about is that we have so many people who constantly tell me how pleasant our staff is to work with and how professional they are,” said Ken. “Not a day goes by without a letter or an email or call from people telling me about their experience with my staff.”

Ken’s staff has closed business in more than 100 New Jersey municipalities, which Ken says is nearly unheard of and attributes this statistic to his mission to recruit as many associates as possible. According to Ken, Jordan Baris, Inc. Realtors is on a mission to recruit people who are going to add something to the company and will utilize the tools, technology and training available to them.

Jordan Baris has information and services similar to that of companies many times its size, including personalized enhanced websites, trans-management and Dotloop, and analytics tools that provide in-depth market insights. Ken believes the knowledge of these tools will help associates at Jordan Baris empower clients to make the best decisions for their objectives.

Ken, as the team’s new leader, said he is most excited to announce the company’s new training center, located in the West Orange office, and its partnership with a real-estate licensing school. The idea is to help interested associates get licensed as well as provide ongoing trainings for licensed associates designed for peak performance. Ken said he wants his associates to feel they have the knowledge and tools to be able to do an extraordinary job with clients.

The company also recently created a new division called Jordan Baris Referrals, LLC, which is currently comprised of individuals with New Jersey real-estate licenses who are not actively selling. Meant to create an easy way for people to maintain their own licenses, the company generates leads for Jordan Baris, Inc. Realtors’ associates and income for the referral agents.

“When people call in, nothing feels better business-wise,” said Ken. “The most fulfilling part for me is when I see our people having great success.”

Ken said that in today's economy, consumers now understand that bigger is no longer better, and rather that “better is better.” Jordan Baris is unique and compelling because clients always have access to the owner, which Ken says is increasingly rare. Whether it’s buyers looking to buy or sellers looking to sell, Ken says Jordan Baris, Inc. Realtors is the place to go in New Jersey.

TAP into Livingston and TAP into West Orange are proud to highlight one of our sponsors this week, Jordan Baris, Inc. Realtors.

TAP into Livingston and TAP into West Orange thank Jordan Baris, Inc. Realtors for their continuing support to help us deliver important news to the residents of these communities on a daily basis. Because of sponsors like Jordan Baris, Inc. Realtors, TAP into Livingston and TAP into West orange are completely free to subscribers.

To learn more about becoming a sponsor of TAP into Livingston or TAP into West Orange, contact Jackie Schatell at (201) 618-7444.

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