LHS Grad’s Invention Ads Edge to Get-Togethers

6af5af8057c29faf8c1f_9.1.13_Cell_009.JPG
Credits: supplied by Nancy Cirillo
9319b314b05c31a42233_9.1.13_Cell_010.JPG
Credits: supplied by Nancy Cirillo
fd892054a95391b283ad_9.1.13_Cell_012.JPG
Credits: supplied by Nancy Cirillo
fd87767ccd35c71b5f62_9.1.13_Cell_111.JPG
Credits: supplied by Nancy Cirillo
0a7f68a4addef77e8032_9.1.13_Cell_108.JPG
Credits: supplied by Nancy Cirillo
70454a49b99219bf18e3_9.1.13_Cell_112.JPG
Credits: supplied by Nancy Cirillo
b6828e682bb3193d568b_9.1.13_Cell_001.JPG
Credits: supplied by Nancy Cirillo
7c70f0cb306bb22ca73c_9.1.13_Cell_113.JPG
Credits: supplied by Nancy Cirillo
6af5af8057c29faf8c1f_9.1.13_Cell_009.JPG

LIVINGSTON, NJ - When 1986 Livingston High Graduate, Nancy Ramus Cirillo went to a dinner party at her friend Connie Kocherga’s house, she had no idea how monumental that night would be—it was the night that the two of them came up with their novel business idea called Drink Inks®.

“I was looking around for those charms you put on wine glasses so you know whose glass is whose, and Connie couldn’t find hers,” said Cirillo. “Then Connie asked her daughter to go and get some stickers and she brought us back some decals of different animals, from a board game, which were like the color forms I played with as a kid.”

Cirillo said that when the night was over they looked at each and said, “What a great idea.” And the rest was going to be history.

Sign Up for E-News

The party occurred in December of 2009, and the women spent the rest of the year and part of 2010 coming up with the name for their product and hammering out the details.

“We began by tossing around names for the company and decided on Drink Inks,” said Cirillo. “We then researched the name and were excited to find out that the name was not trademarked.”

Cirillo and Kocherga then began discussing the look and feel of their product.

“We wanted our Drink Inks to be unique, edgy and descriptive ice breakers and conversations starters and we didn’t want them to be boring. Basically, when you use typical wine glass charms, you have to remember what yours looks like, and because they aren’t personalized, it can sometimes be hard to remember if you had the pink one with two beads or the purple one with three beads. And, by the time the night ends you usually can’t remember which one was yours at all. With Drink Inks, there is no guessing whose drink is whose. You just pick a descriptive term to describe yourself or your mood, or use a blank one and write your own word or simply write your name.”

The women came up with 16 themes for their packages of Drink Inks, ten of which are as follows:  80's Phrases, Hip Phrases, Terms Of Endearment , Men with Attitude, Sports Phrases, Women with Attitude, Multicultural Toasts, Good Times, Holiday Fun, Wine Time. The other six are Write-Your-Owns using each of the company’s six different colored borders: black, green, hot pink, orange, red and turquoise.  

“What makes Drink Inks so unique and much better than wine charms is that they work on stemless glassware too,” said Cirillo.

Cirillo also said she had some great advice along the way.

“My husband and I are restaurant/bar owners, so we worked with our business’ graphic designer on the colors and fonts, and took the advice of our printer to outsource the printing of the decals. I also asked for advice via Facebook, and even after being out of touch for twenty years, Rob Kalishman, Marc Lapides and Mike Zakkour, who graduated LHS with me in 1986, reached out and advised me on business, sales and marketing. They went out of their way and not only called, emailed and messaged me often, they stayed in touch and continue to check in with me and follow my progress.”

Cirillo said it was not all smooth sailing along the way.

“We made a few mistakes and learned a lot. It took us a while to find the correct die cuts and actual decal materials. One batch came in where the die cuts were off, in another batch the decals were too thin, and with another the borders were printed askew. Our first large order of 13,000 arrived as stickers and not decals and had to be sent back.”

All mistakes aside, they finally arrived at a product they liked and were proud of. The partners did their first trade show in 2011 in Los Angeles, California and won the Outstanding Exhibitor Award of 2011.

Drink Inks first took off in the local market by lining the aisles of California stores and wineries like: Belle Marie Winery, Keil’s Food Stores, Siesel’s Meats, Iowa Meat Farms, Great News Discount Cookware and Cooking School, Pangaea Outpost, Pangaea Outpost Flower Hill Mall, Leaping Lotus, Wine Country Gifts, Mermaids, Thorton Winery, Uncorked- The Wine Shop, and With Gratitude in Baltimore, MD, as well as a few stores in Arizona and on the East Coast.

Cirillo said that Drink Ink’s big break came in April of 2013 when Party City agreed to do a test run of 13 themes in 50 stores in Texas, Georgia, Florida and Chicago, and a test run of the “Women with Attitude” theme in over 100 stores across the country and online.

“It is a really exciting time. We were told that with the run of all 13 themes, some stores sold out and that the line running in 100+ stores is selling well too.“ 

Cirillo said her hope is that Party City makes Drink Inks a permanent product on their shelves to be put in their 800+ stores.

When Cirillo isn’t jotting down future marketing plans for Drink Inks, which are easily removable, reusable, hand washable, and can be stored on other packaging, she is discovering more uses for Drink Inks, which adhere to glassware, crystal, acrylic and plastic.

“I like to use the ‘Write-Your-Own’ Drink Inks for organizing things in my home like plastic shoe boxes, coffee and tea canisters, as well as craft bins, and food in the fridge and freezer. I also love that I can remove anything I write in permanent marker with rubbing alcohol or nail polish remover, and then write something else on the Drink Inks when I reuse them.”

As Cirillo waits to hear whether Party City will be placing a larger order, she is enjoying the notes she receives from customers who buy her products via her website www.drinkinks.com. She especially likes one from a woman with seven kids who said she wrote the names of each child on a decal and reuses them daily on mason jars to keep her from wasting glasses or plastic cups all day long.

“Drink Inks are so smart, so easy and are a no-brainer to add fun and excitement to any party, whether it is girls’ night out, a dinner party, bridal shower, baby shower, children’s party, etc. They also prevent waste and are cost-effective.  And, they fit anywhere. In fact, we made them oval to fit at the base of a wine glass.”

Cirillo resides in San Diego, California with her husband Mark and children Matthew, 12 and Carli, 14. She enjoys brewing her own tea, playing tennis competitively with her son Matthew, and watching her daughter follow in her footsteps as an avid and accomplished softball player.

In this column, Jackie Goldman-Schatell, publisher at TAPinto.net, finds the stories to take her fellow Livingstonians on trips visiting past and current Livingston residents. Do you remember 'so and so' from high school? Can you believe he is staring in a new reality show? That weird guy from your freshman science class does WHAT for a living now?! Find out here!

Schatell welcomes interviewee suggestions and readers are encouraged to email her at: jschatell@tapinto.net.

The opinions expressed herein are the writer's alone, and do not reflect the opinions of TAPinto.net or anyone who works for TAPinto.net. TAPinto.net is not responsible for the accuracy of any of the information supplied by the writer.

TAP Into Another Town's News:

You May Also Be Interested In

Sign Up for E-News

Livingston

Nutley Police Make Arrest In Instagram School Threat Case

February 25, 2018

NUTLEY, NJ — The Nutley Police Department made an arrest in the case of an Instagram video post. An 18-year-old resident was charged with Third Degree False Public Alarm.

Joseph Rafanello, a senior at Nutley High School, was arrested and taken to Essex County Jail. The arrest followed a full investigation by the police.

Chief Thomas Strumolo stated that ...

How Do I Decide Which College to Attend?

Now that college acceptances are rolling in, how do I decide which to attend?

Your hard work in high school has paid off. You took your SAT/ACT exams, got the best grades you could, and filled out as many applications as you needed to. Acceptance letters are starting to come in and you need to make a decision on where you will go in the fall. It's hard to decide!! Here are some tips and ...

Shouts of Racial Slurs During "Black Panther" Bring Police to Sparta Theatre

February 21, 2018

SPARTA, NJ – Sparta police were called to the New Vision Sparta Theater on Sunday night because of a woman shouting slurs in a screening of Black Panther.

Former New Jersey Assembly candidate Michael Grace was in the theater when two people started yelling racial slurs including “look at these ‘n-word’” and “can you believe these ...

Upcoming Events

Carousel_image_198d9d8e60fbe2b63cf4_be01635f448f7ee17d10_flyred_photo1

Sun, February 25, 1:00 PM

CycleBar, Livingston

Cycle Red for Heart Disease to Benefit Heart ...

Giving Back

Mon, February 26, 1:30 PM

Livingston Public Library, Livingston

Monday at the Movies: WILD OATS

Arts & Entertainment

Carousel_image_b02004887cc8ae4fc9e6_35608_125981954105061_273496_n-1

Mon, February 26, 2:00 PM

Burnet Hill Elementary School, Livingston

Livingston Public Schools Presents: PRIDE Open ...

Education

Can Frelinghuysen At Least Stand with Working Families On His Way Out?

February 25, 2018

On January 29, Congressman Rodney Frelinghuysen announced his decision to retire.  Presumably he is now free to vote his conscience rather than blindly go along with his party’s agenda against the interests of the working class in America.

On February 14, he voted to support a bill that allows usurious credit card rates to apply when loans are sold from one institution to another.

NJ Acting Health Commissioner Cites Inglemoor as Example of Best Practices in Flu Prevention

February 22, 2018

LIVINGSTON, NJ — With one of the worst flu seasons in recent history taking a daily toll across the nation, New Jersey Acting Health Commissioner Dr. Shereef Elnahal visited Inglemoor Rehabilitation and Care Center this week to meet residents and praise clinical staff for their success at keeping the flu at bay.

"There are best practices that Inglemoor has already implemented ...

Let the Games Begin

I am truly awed by the Olympics.  Watching these superb young athletes on TV inspires me to renew my membership to the gym and pursue my lifelong dream of taking home the gold.  

 

The problem is that in my deluded head, I can see actually see myself standing atop the podium.  I am wrapped in a puffy designer ski coat with a huge piece of bling slung around my neck ...