Business & Finance

Livingston Celebrates Grand Opening of SWISH


LIVINGSTON, NJ — The Livingston-based corporate-gifts, logo-design and party-favor establishment SWISH, now located at 107 East Mt. Pleasant Ave., hosted representatives of the Livingston Area Chamber of Commerce and Livingston Mayor Al Anthony on Thursday as the mayor cut the celebratory red ribbon declaring SWISH and official business of Livingston.

SWISH owners Julie Fermaglich and Samantha Schmell, who have been managing the company for three years from their homes in Livingston and Short Hills, respectively, said they were thrilled to be opening an official showroom in Livingston for potential partners and clients. Mayor Anthony also said he was honored to have SWISH as his first of many ribbon cuttings as Mayor.

Fermaglich and Schmell, who met through their young children, were both working professionally in different aspects of the business prior to starting their own company. After discovering that both of their circles of friends were consistently looking to them for new, innovative ideas regarding logo design and other promotional concepts, the two friends decided to make a go of it as a career.

Sign Up for E-News

Now, SWISH creates “swag” for people who are looking to create a promotional series, merchandise for their businesses, giveaways for Bar and Bat Mitzvahs and more.

“We’re both similar in that we’re creative people and were helping a lot of our friends through previous contacts of our previous careers,” said Fermaglich. “There weren’t many people who were doing it the way we do. We’re trying to put our modern spin on it and we try not to be so traditional. If people are looking for something different, that’s where we’re trying to start our niche and our specialty.”

Schmell said the company’s logo design has been an asset for many of their clients. So far, SWISH has been able to work with hotels, local yoga studios, private schools, sports teams and other clients with a large range of budgets. Recently, SWISH experienced successful partnerships creating merchandise for United Talent Agency and Bill Nye the Science Guy.

This weekend, SWISH created party favors for a local Bar Mitzvah that included a hat, which Fermaglich and Schmell described as an innovative idea for a Mitzvah giveaway.

“It’s nice because we have so many different facets to our business and they can bleed over from our corporate clients into other ends of our business, like getting things electronic in nature for Bar and Bat Mitzvahs, which isn’t traditionally done,” said Fermaglich.

Fermaglich and Schmell said anyone, including party planners or individuals, who is looking for out-of-the-box thinking should start with SWISH.

TAP Into Another Town's News:

You May Also Be Interested In

Sign Up for E-News


Essex County Freeholders Celebrate African-American History Month

February 22, 2018

NEWARK, NJ – At its 2018 African-American History Month Celebration on Wednesday at the Hall of Records in Newark, the Essex County Board of Chosen Freeholders commemorated the heritage, culture, resilience, and spirit of the African-American community.

Brendan Gill, board president and Freeholder At-Large, first acknowledged African-American contributions, both past and present, in ...

How Do I Decide Which College to Attend?

Now that college acceptances are rolling in, how do I decide which to attend?

Your hard work in high school has paid off. You took your SAT/ACT exams, got the best grades you could, and filled out as many applications as you needed to. Acceptance letters are starting to come in and you need to make a decision on where you will go in the fall. It's hard to decide!! Here are some tips and ...

Hackensack Resident Charged with Sexual Assualt and Child Endangerment at YMCA

February 23, 2018

HACKENSACK, NJ — Acting Bergen County Prosecutor Dennis Calo announced the arrest of Timothy Smith of Hackensack on six counts each of Sexual Assault by Contact and Endangering the Welfare of a Child. The arrest is the result of an investigation conducted by the Bergen County Prosecutor's Office under the direction of Chief Robert Anzilotti, and the Hackensack Police Department ...

Upcoming Events


Sat, February 24, 4:00 PM

Lobby - Office Building, Livingston

Gun Violence Prevention & Congressional Candidates



Sun, February 25, 1:00 PM

CycleBar, Livingston

Cycle Red for Heart Disease to Benefit Heart ...

Giving Back

Mon, February 26, 1:30 PM

Livingston Public Library, Livingston

Monday at the Movies: WILD OATS

Arts & Entertainment

NJ Acting Health Commissioner Cites Inglemoor as Example of Best Practices in Flu Prevention

February 22, 2018

LIVINGSTON, NJ — With one of the worst flu seasons in recent history taking a daily toll across the nation, New Jersey Acting Health Commissioner Dr. Shereef Elnahal visited Inglemoor Rehabilitation and Care Center this week to meet residents and praise clinical staff for their success at keeping the flu at bay.

"There are best practices that Inglemoor has already implemented ...

Let the Games Begin

I am truly awed by the Olympics.  Watching these superb young athletes on TV inspires me to renew my membership to the gym and pursue my lifelong dream of taking home the gold.  


The problem is that in my deluded head, I can see actually see myself standing atop the podium.  I am wrapped in a puffy designer ski coat with a huge piece of bling slung around my neck ...