Business & Finance

Livingston Celebrates Grand Opening of SWISH

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LIVINGSTON, NJ — The Livingston-based corporate-gifts, logo-design and party-favor establishment SWISH, now located at 107 East Mt. Pleasant Ave., hosted representatives of the Livingston Area Chamber of Commerce and Livingston Mayor Al Anthony on Thursday as the mayor cut the celebratory red ribbon declaring SWISH and official business of Livingston.

SWISH owners Julie Fermaglich and Samantha Schmell, who have been managing the company for three years from their homes in Livingston and Short Hills, respectively, said they were thrilled to be opening an official showroom in Livingston for potential partners and clients. Mayor Anthony also said he was honored to have SWISH as his first of many ribbon cuttings as Mayor.

Fermaglich and Schmell, who met through their young children, were both working professionally in different aspects of the business prior to starting their own company. After discovering that both of their circles of friends were consistently looking to them for new, innovative ideas regarding logo design and other promotional concepts, the two friends decided to make a go of it as a career.

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Now, SWISH creates “swag” for people who are looking to create a promotional series, merchandise for their businesses, giveaways for Bar and Bat Mitzvahs and more.

“We’re both similar in that we’re creative people and were helping a lot of our friends through previous contacts of our previous careers,” said Fermaglich. “There weren’t many people who were doing it the way we do. We’re trying to put our modern spin on it and we try not to be so traditional. If people are looking for something different, that’s where we’re trying to start our niche and our specialty.”

Schmell said the company’s logo design has been an asset for many of their clients. So far, SWISH has been able to work with hotels, local yoga studios, private schools, sports teams and other clients with a large range of budgets. Recently, SWISH experienced successful partnerships creating merchandise for United Talent Agency and Bill Nye the Science Guy.

This weekend, SWISH created party favors for a local Bar Mitzvah that included a hat, which Fermaglich and Schmell described as an innovative idea for a Mitzvah giveaway.

“It’s nice because we have so many different facets to our business and they can bleed over from our corporate clients into other ends of our business, like getting things electronic in nature for Bar and Bat Mitzvahs, which isn’t traditionally done,” said Fermaglich.

Fermaglich and Schmell said anyone, including party planners or individuals, who is looking for out-of-the-box thinking should start with SWISH.

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