LIVINGSTON, NJ — Members of the Livingston business community enjoyed an informative presentation on Tuesday from Julbert Abraham, widely known as “The LinkedIn Guy,” during the Livingston Area Chamber of Commerce’s (LACC) monthly “Lunch and Learn” at the Livingston Senior and Community Center.
Sponsored by TD Bank, the event gave both members and non-members of the LACC the opportunity to network while also learning about how LinkedIn could help them in their individual businesses.
Abraham is the chief executive officer (CEO) of AGM, a New Jersey-based LinkedIn Training and Marketing firm that works with small-and mid-sized businesses, as well as nonprofits, across the tri-state region and nationwide. Specifically, the firm helps them to generate more traffic, leads and sales with a combination of LinkedIn techniques and strategies.
Beth Lippman, LACC executive director of, said Abraham was informative about how a small-business owner should use LinkedIn to help his or her business, “specifically how to use different aspects of it based on one’s needs.”
“I’ve been on LinkedIn a number of years and all I did with the site was to invite or accept invitations from friends,” said LACC president Ira Drucks. “After the presentation from Julbert, I came away with the knowledge that I could actually use LinkedIn to market my Medicare business to both professionals and individuals—that you can select only those professions that can help grow your business.”
As a man in the Medicare business, Drucks added that he learned how to select lawyers, accountants, insurance brokers and investment consultants via LinkedIn who can refer Medicare clients to his site.
“Also, being able to post current Medicare information on updates that can go out to my contacts to keep them informed of current changes in Medicare,” he said. “I came away with a new understanding of the value and use of LinkedIn and plan to use more of its functions than before.”
Participants learned about the many aspects of LinkedIn that could benefit a small business or non-profit, including networking, brand awareness, recruiting and fundraising. They also learned the different benefits of having a free LinkedIn profile versus a paid membership.
The team at Abraham’s firm works with clients through group trainings and workshops, one-on-one coaching and structured marketing initiatives.
All those present at the LACC Lunch and Learn were offered a free 30-minute session with Abraham’s team to get feedback on their individual LinkedIn profiles.
The next LACC Lunch and Learn will be held on Oct. 24. To register, contact Beth Lippman at firstname.lastname@example.org.