LIVINGSTON, NJ — Mixology Clothing Company, a boutique established in 2009 with the goal of offering “moderately priced designer brands for the Intermix look and shopping experience at Zara prices,” according to its website, held a grand opening celebration on Monday at its new Livingston Town Center location. Mayor Ed Meinhardt cut the commemorative red ribbon as members of the township council and the Livingston Chamber of Commerce looked on.
According to chief executive officer Jordan Edwards, whose father, Glenn Edwards, is the chairman of the company and sister, Gabrielle Edwards, is the vice president and head buyer, Livingston was the ideal next location for the Long Island-headquartered “Mom and Pop” boutique. In fact, Jordan noted that his father has had his eyes on Livingston for about six years.
“We’ve been looking in Livingston for years, but it was maybe a little too far for us to support it with our distribution channels and being able just to get here,” said Jordan, explaining that Mixology had to make sure the corporate team could support a New Jersey location from its Long Island headquarters. “Now we feel like we have grown enough and have a big enough distribution center and enough drivers on the road to support getting here. We always knew the customers were here, it just took us a little while to get here.”
The Edwards family owns the business in partnership with Jon and Rene Shapiro, who once employed Gabby Edwards when she was a teenager and now serve as Mixology Clothing Company’s chief marketing officer and co-head buyer, respectively. Together, the two families have branched out of Long Island to open additional locations in New York as well as one in Bergen County.
In addition to being in a “central location” in Livingston, where the Mixology sign is one of the first things a driver sees on the way into Town Center, Jordan said his family’s confidence in this particular location also stems from the community itself, which he believes has the perfect customer base.
“Livingston, generally speaking, has the network effects of all the other towns that we’re in around the Tri-state area,” he said. “People that went to sleep-away camp from the other towns that we’re in, [Livingston] is where their ‘camp friends’ are from, so wherever our customers have ‘camp friends,’ that’s where we want to build.”
Although the primary age for customers is between 16 and 24, Jordan said he sees shoppers anywhere from middle school age to grandmothers.
At the conclusion of Mixology’s soft opening, during which Jordan said the community has taken well to the new shopping experience, the boutique hosted a 20-percent-off Columbus Day Sale on Monday in honor of the grand opening ceremony. The event also featured a trunk show by “Roadie Couture,” which has a great relationship with the team at Mixology and was happy to support the grand opening.
As Meinhardt cut the ribbon to officially open the store, he commended the Edwards and Shapiros for opening a family business in the township and congratulated them on their continued success.
“The future is bright for Mixology and the Edwards and Shapiros families continue to grow this fantastic business,” the website concludes following a list of the company’s core values and overall mission statement.
Click HERE to learn more about the Mixology Clothing Company.