LIVINGSTON, NJ – CycleBar, a growing indoor cycling chain, is opening its first Essex County location at the Shoppes at the Livingston Circle, located at 277 Eisenhower Parkway.
The fitness chain signed a lease for 3,200 square feet at the shopping center, which is managed and developed by Eastman Companies. According Peter Schofel, Eastman’s managing partner, fitness chains are highly viable destination tenants and active players in today’s retail landscape.
“People of all ages are more mindful of healthy living than ever before,” he said. “Affordable fitness concepts create a unique shopping experience at retail centers while generating considerable consumer traffic. CycleBar represents an exciting addition to The Shoppes at the Livingston Circle and we are pleased to bring this wonderful amenity to those who live and work in Livingston and in the surrounding communities.”
CycleBar, which offers full-body workouts tailored for all fitness levels and ages, currently has more than 200 locations operating or in development nationwide. According to Eastman Companies, the fitness boutique has become known for its “concierge-level service; top-of-the-line equipment; and free premium amenities including cycling shoes, filtered water, snacks, showers with plush robes, towels and more.”
According to Dr. Charlotte Jones-Burton, who co-owns the Livingston franchise with her husband, Delvin Burton, the chain’s “Rock Your Ride” environment creates an unparalleled, multisensory journey for participants.
“CycleBar calms the mind, elevates spirit and revives senses, no matter where you are on your fitness journey,” said Dr. Jones-Burton. “Each workout is fueled with amazing, energy-enhancing music and rider-specific performance data (known as CycleStats) in a CycleTheater that is part sanctuary, part concert venue.”
At CycleBar Livingston, instructors—known as CycleStars—will use a variety of challenges to help participants improve their performance and reach their fitness goals, said Jones-Burton. A range of classes will meet varying needs and incorporate different themes to infuse energy into the theater-style studio.
CycleBeats, the chain’s proprietary in-house and online music database, features millions of songs and videos for participants to enjoy during the ride and via playlists that are emailed to them immediately afterwards.
“We spent many months looking for the ideal location to open our CycleBar franchise and found it in Livingston,” said Delvin Burton. “This close-knit, diverse and health-conscious community is situated in a prime business area, and The Shoppes at the Livingston Circle’s accessibility and desirable co-tenancy were very appealing to us.”
Delvin said the goal with CycleBar Livingston is to create a community hub filled with “empowered clients who share similar goals of health and well-being.” He added that the motto “We Ride as One” is one of CycleBar’s core principles.