In recognition of National Breast Cancer Awareness Month, Livingston Mall is joining with 13 Simon Property Group malls in the NY/NJ region to Paint the Mall Pink, a grassroots program designed to highlight breast cancer awareness that will feature a combination of educational displays, health fairs, special events, retailer offerings and a variety of other pink elements throughout the malls during the month of October.
“As part of our ongoing commitment to give back to the community, we wanted to come up with a way to address this important health issue that affects so many women,” said Elizabeth DiDuca, area director of marketing and business development for Livingston Mall and Rockaway Townsquare. “We believe our Paint the Mall Pink program will accomplish that by incorporating our retail environment with an assortment of ‘pink-themed’ activities that will help increase the level of consciousness about breast cancer.”
Among the activities and events planned for Livingston Mall’s Paint the Mall Pink program are:
Paint the Mall Pink Month– October 1-October 31, the mall will be offering women’s health screenings and health information provided by Atlantic Health Systems, one of the largest non-profit health care systems in New Jersey and sponsor of the Paint the Mall Pink program at Livingston Mall. Atlantic Health will be conducting health screenings on Saturdays between 11 a.m. and 5 p.m. on October 8, 15, 22 and 29. Throughout the month, complimentary pink ribbon pins will be available at Simon Guest Services, while supplies last. Shoppers are also encouraged to pick up a ribbon and place it on our Tree of Hope in dedication to loved ones. Donations are welcomed and will benefit the Susan G. Komen North Jersey Affiliate.  In addition, guests will have the chance to spin the Pink Wheel of Hope and win a special prize. 

Health Care Showcase Weekend – Friday October 7-Monday October 10.  Local vendors and health care providers will display their health and wellness products and services.
The Main Event- Sunday October 9, 1-4pm, in Center Court. Shoppers are invited to attend the Fashion Walk of Hope where survivors of breast cancer will walk the runway modeling the season’s latest trends and fashions from our retailers. Tales of Hope will also be accepting ponytail (natural hair) donations for Locks of Love. Other enjoyable activities include psychic readings, pink hair extensions/pink feathers, styling tips, pink ribbon body art, pink refreshment tables and more. Activity stations will accept nominal donations to the Susan G. Komen Foundation for The Cure.
Give a Giftcard/Get a Gift Receive a special Aluminum Water Bottle with any Susan G. Komen for the Cure American Express® Simon Giftcard®* purchase at Simon Guest Services.  Offer valid between October 1 - October 31 only at Livingston Mall, while supplies last.  Limit one per person.  
Livingston Mall is located at the intersection of Eisenhower Parkway and South Orange Avenues in Livingston, New Jersey and managed by Simon Property Group, headquartered in Indianapolis, Indiana.  A two-level, super-regional shopping center, Livingston Mall is anchored by Lord & Taylor, Barnes & Noble, Macy’s and Sears and has more than 103 specialty stores as well as a new food court.  Additional Simon Property Group information is available at Livingston Mall is on Facebook – check out for the latest mall events and retailer updates.  
*Offer not valid on prior giftcard purchase or considerations. Not to be combined with any other offer. For every Susan G. Komen for the Cure American Express Simon Giftcard purchased, Simon will pay $1.00 to Susan G. Komen for the Cure with a minimum of $75,000 going to Komen for the Cure for the time period February 1, 2011 - January 31, 2012. American Express Simon Giftcard Use only at US merchants that accept American Express Cards except cruise lines and casino. Not for use at ATM's or for recurring payments. Not redeemable for cash. No fees after purchase. For more information, customer service or Cardholder Agreement visit simon or call 1-800-331-5479.  Issued by AEPCMC by license from American Express Travel Related Services Co., Inc.