Essex County News

Rapper 50 Cent Greets Adoring Fans, Signs Autographs at Montclair Wine Cellar

50 Cent Greets an adoring fan, Megan. Credits: Natalie Heard Hackett
Montclair Police assist with crowd control at the 50 Cent Appearance in Montclair. Credits: Natalie Heard Hackett
Credits: Natalie Heard Hackett
Co-Owners of Montclair Wine Cellar, Credits: Natalie Heard Hackett
Screaming fans line up of wave off 50 Cent as his car pulls off. Credits: Natalie Heard Hackett

MONTCLAIR, NJ - A line of dozens of fans stretched up Bloomfield Avenue in Montclair on Sunday afternoon toward North Fullerton Ave., as people flocked to Montclair Wine Cellar to get a glimpse of rapper 50 Cent, whose real name is Curtis Jackson. 

Located at 440 Bloomfield Avenue, fans were allowed to take a picture with 50 Cent after purchasing a bottle of Effen Vodka for $30. Some fans were also able to get his autograph on the label of the bottle, while others brought along their children for a photo op.

According to published reports, the name 'Effen' means smooth in Dutch. Effen Vodka is produced in Holland and comes in a variety of flavors,including black cherry, apple and cucumber.

Sign Up for E-News

 In 2014, Jackson became a minority shareholder in Effen Vodka, after investing an undisclosed amount in the company. He endorses the product during his live performances, social media and making store appearances.

The Queens-born rapper rose to fame after being mentored by fellow Queens rapper/DJ Jam Master Jay, Jackson then went on to sign with Columbia records and was set to release his debut album in 2000, when he was shot 5 times. When record executives heard that he had been shot 5 times, he was dropped from the label before the album-release. This did not stop bootleggers from getting the album out to the public as an underground release.

After recovering, Jackson went on to connect with rapper Eminem and Dr. Dre, signing with Aftermath Records. He released his second album 'Get Rich or Die Trying' on Aftermath in 2003. 

The album debuted at number one on the Billboard 200, selling 872,000 copies in its first week, generated four singles, and selling 8.4 million copies in the United States.

'Get Rich or Die Tryin' is certified 6× platinum by the Recording Industry Association of America (RIAA) and was nominated for a Grammy Award for Best Rap Album at the 46th Grammy Awards. It also ranked number 37 on Rolling Stone's list of best albums of the 2000s.

Montclair Wine Cellar co-owners Nicky Sila and Dardan Mati were on hand to assist in managing the crowd, as were several Montclair Police Officers, as well. The duo say that they have been in business for approximately five years and want to continue to do positive promotions to help the community.

Mati said, "We wanted to bring him here because we saw that Effen Vodka was really taking a step forward in the right direction and also because everyone loves him and his music."

He continued, "We wanted to do something positive for the town to bring people out and enjoy the day."

Mati concluded saying that he was pleased with the turnout and is planning other unnamed promotions in the future.

Sobel & Co, a full-service accounting firm in Livingston specializing in family business and not-for-profits, is the proud sponsor of the Essex County News section of and For more information, visit the Sobel & Co., LLC website.

TAP Into Another Town's News:

Sign Up for E-News


Evolve Cycle And Fitness Presale Happening Now!

May 18, 2018

CALDWELL, NJ - Evolve Cycle and Fitness is now offering 10 classes for only $90. That’s only $9 a class when you purchase before its official Grand Opening on Friday, June 1, 2018. 

Only two weeks left to take advantage of this limited time offer! Call Martha at 973-979-5919 or click here to sign up.

Evolve Cycle and Fitness is a Premier Fitness Boutique ...

Save Up To 20% at CNP Treasures

WEST ORANGE, NJ — Are you still looking for the perfect gift for your mom or that special someone in your life for Mother's Day? Then CNP Treasures has you covered! Save up to 20% at CNP Treasures located at 14 Northfield Ave in West Orange.

Come by this weekend so we can help you find the perfect gift! Offer expires Sunday, May ...

Upcoming Events


Thu, May 24, 6:30 PM

Heritage Middle School , Livingston

Livingston Public Schools Presents: 6th to 7th ...



Thu, May 24, 7:00 PM

Livingston Public Library, Livingston

Understanding Hearing Loss

Health & Wellness


Thu, May 24, 7:30 PM

Heritage Middle School , Livingston

Livingston Public Schools Presents: 6th to 7th ...


Montclair HS Student Reported Sexual Assault in All-Gender Bathroom, Officials Say

May 17, 2018

MONTCLAIR, NJ - According to published reports on Wednesday, Montclair Police officials are investigating allegations of sexual assault reported to have occurred in a bathroom at Montclair High School.

Montclair police officials state that officers received a report about an incident at the high school of a sexual nature that occurred around 3:18 p.m. on Monday. The ...

Still Time to Register for Livingston's Fall Intown Soccer

May 14, 2018

LIVINGSTON, NJ — Although a late fee may be applied as of May 13, registration is still open for the Fall 2018 Intown Soccer season in Livingston, including the high school co-ed program.

Livingston Soccer Club's (LSC) Intown program is all about sportsmanship, making friends, getting some exercise and learning a bit about soccer along the way. LSC provides the following ...

10-Year-Old Cancer Patient Receives Donation from Randolph Hockey Family

May 21, 2018

RANDOLPH, NJ — While the inter-town hockey battles on the ice between Randolph and Roxbury are fierce at every age level, when it comes to real-life battles off the ice, there is no hesitation to offer help to their neighbor.

Such is the case with a recent gesture of unity and support from the members of the Randolph varsity hockey team, when they came together to ...

Please Sponsor Livingston's 82nd Annual Fourth of July Celebration!

May 7, 2018

Dear Livingston Friends:

Fourth of July always brings plenty of family activities for our entire town: the auto show, rides, swim contests, children’s entertainment, food provided by Dinosaur BBQ and others, Beer & Wine Café with live music, Main Stage show featuring Livingston’s own Epic Soul, and our Township’s always fabulous fireworks spectacular.

As a ...

A Royal Pain

I went to a big wedding over the weekend.  It was in England.

I like to think I was invited, but according to the Royal Guards and the Thames Valley Police I was not.  But more about that later.

You see, not too long ago I received an evite addressed to me from H&  Curiously, it was in my spam folder with a warning message. For an evite it was pretty ...