LIVINGSTON, NJ — Regal Bank, located at 570 West Mt. Pleasant Ave. in Livingston, celebrated its Hot Dog Roast outside headquarters June 11. The Regal Bank team invited employees, customers, neighbors and surrounding community members to come relax and enjoy a sun-filled afternoon outdoors during a two-hour, mid-day barbecue event.
According to Regal Bank Vice-President Monte Ehrenkranz, who is also known in the Livingston community as the president of the Livingston Area Chamber of Commerce, the annual Hot Dog Roast, in its eighth year, is the bank’s way of celebrating and thanking the people who keep it going: the costumers and the surrounding community. Headquartered in Livingston with additional branches in Roseland, Florham Park and West Orange, Regal Bank wanted to hold an event that would acknowledge not only its clients, but also the community and the neighbors close to headquarters.
“We just want them all to know that our bank is community-oriented and that we appreciate being a part of the community,” Ehrenkranz said.
Executive Vice-President and Chief Financial Advisor Daniel Tower, who is known to those who attend the annual roasts as “the griller,” spearheaded the original Regal Bank Hot Dog Roast eight years ago when the full-service community bank first came to town. Rather than hosting what he considers a “typical” networking event, Tower said the Regal Bank team wanted to accomplish a unique alternative.
Tower said that by definition, that’s what Regal Bank is: a unique alternative. Tower, who also works at Kean University, often teaches his students that once their fees go up, it is the team at a small-community bank that is going to be genuinely interested in their problems. According to Tower, that sincere concern that Regal Bank has for its clients and for the surrounding community is the sole reason for holding this annual event. Instead of offering a formal networking event, Tower and the Regal Bank team offer a casual, relaxing, fun-filled afternoon amongst friends.
Roast-goers enjoyed hot dogs, a wheel of prizes, friendly Cornhole games and pretzels courtesy of Regal Bank’s neighbor the Philly Pretzel Factory. According to Tower, the Philly Pretzel Factory’s input was an example of the bank’s outreach into the community. For the sake of being neighborly, the Pretzel Factory contributed hot pretzels as well as a large pretzel in the shape of the bank’s logo for the second consecutive Hot Dog Roast.
It was West Orange Branch Manager and Assistant Vice President Tina Parsons’ idea to incorporate a prize wheel into Regal Bank’s upcoming events. According to Tower, Regal Bank will be sponsoring some of Livingston’s most anticipated summer events like street fares and annual summer concerts at The Oval. Tower, who calls Livingston’s summer concerts tremendous events that are not to be missed, said Regal Bank has sponsored these concert events at the gazebo for seven summers and cannot wait to do so again.
Tower said he feels very fortunate to be on a team that is so close-knit and welcoming to the community.
“The thing I try to tell people is there really is a difference between coming to Regal and going to another bank,” said Tower. “These people have been working at the branches, a lot of them, since we opened so it really is a nice team atmosphere, the people really do know the customers, and it’s just a much more friendly atmosphere.”