LIVINGSTON, NJ – At a time of growing disillusionment with big banking conglomerates, small community banks stand as exemplars of good service, trustworthiness and community outreach.
The only bank headquartered in Livingston, NJ, Regal Bank is more than brick-and-mortar depository of hard-earned savings; it is a charitable institution that prides itself on the highest brand of customer service and client management.
“When a customer walks in the door to one of our branches, they will always be greeted by name with a good morning or afternoon,” explains Monte Ehrenkranz, Vice President of Business Development. “We like to get to know our customers. This is a place where everyone knows your name.”
In addition to exemplary hospitality, Ehrenkranz believes that Regal has distinguished itself from other banks through its community service projects. “A lot of banks have curtailed their community involvement and donations to charitable organizations,” he said. “As a smaller community bank, we give back in any way we can.”
In its nearly three-and-a-half years in business, Regal Bank has sponsored walks for the Friendship Circle of Livingston, New Jersey, teamed up with the Cerebral Palsy of North Jersey for a “one-to-one’ reading program with Horizon High School students and supported various Barnabas Medical Center initiatives. Regal Bank regularly supports the Livingston Education Foundation and various other Livingston school fundraisers and hosts the Livingston Summer Concert series.
“We really encourage all of our employees to get involved in the community,” Ehrenkranz said. “We want to support community organizations not only financially, but by taking part in their activities.”
The Essex County institution reaches beyond the immediate Livingston community. This June, Regal Bank emphasized several “green” initiatives in its ongoing commitment to sustainability. The two Livingston branches and one in Roseland offered weeklong rechargeable battery and paper recycling opportunities for residents and a collection for unwanted mobile phones. Furthermore, Regal Bank emphasized the electronic services available for clients that reduce the need for paper during basic banking transactions.
In October, Regal Bank held a “Howl-Ling Paw-rade," where 22 dogs and their owners took part in a costume competition and raised $2,000 for the Mt. Pleasant Animal Shelter.
Regal Bank’s dedication to Livingston has not gone unnoticed. In 2009 the bank received community service awards from the NJ Banker’s Association for being a service leader among bankers.
Also in 2010, Ehrenkranz was honored as the Rotarian of the Year by the Livingston Sunrise Rotary Club for his efforts in aiding victims of the earthquake in Haiti and being a part of the coordination of club’s annual Food & Wine Tasting held at the Westminster Hotel.
In addition to serving as President for the Livingston Sunrise Rotary Club, Ehrenkranz is also a serves on the board of the Livingston Area Chamber of Commerce, the Livingston Education Foundation and participates in charitable golf tournaments and fundraising dinners throughout the year.
“Service means more than supporting organizations monetarily,” he says. “It means reaching out into the community, getting to know people, and lending a helping hand.”
Regal Bank is headquarted at 570 West Mt. Pleasant Avenue in Livingston with additional branches at 504 South Livingston Avenue and 180 Eagle Rock Avenue in Roseland.

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