LIVINGSTON, NJ – Many new stores have moved into Livingston and some Livingston staples are moving from one location to another within town. TAP into Livingston recently published articles on the Grand Opening of Anthony's Coal Fired Pizza in Livingston Held and the Ribbons Cut at Bane Haunted Attraction and Anthony's Coal Fired Pizza.

In October, TAP into Livingston also covered Ribbon Cuttings on Oct. 2, at Ain’t We Sweet, which relocated to 250 South Livingston Ave., DSW, which is now located at the Livingston Shopping Center, at 530 W. Mount Pleasant Ave, right next door to Nordstrom Rack, which held its Grand Opening on Oct. 8, which was the same day as DSW’s Ribbon Cutting.

These two moves to the Livingston Shopping Center just about round out the corner of town that lay unoccupied for years. Bye Bye Baby and Cost Plus World Market moved in first, and TJ Maxx will be coming soon.

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According to the DSW website, “At the core of DSW Inc. is DSW Designer Shoe Warehouse, the destination for fabulous brands at a great value every single day.”

Nordstrom Rack is the off-price retail division of Nordstrom Inc., which was founded in 1901 in Seattle, Washington by John W. Nordstrom,” according the website.

Ain’t We Sweet, owned by Pam Mittleman, which has been located in Livingston for 22 years, offers over 50 varieties of chocolate, 21 different M&M colors, 30 jelly beans flavors, gift items, greeting cards and more. In addition, guests can still stop in to create or call and order gift baskets. They will also still find the same types of sweet platters, favors, sympathy platters, biscotti, cakes and cookies, etc. there.

The Mayor, Councilmembers, Livingston Area Chamber of Commerce (LACC) members and Business Improvement District (BID) members were on hand to cut the ribbons at DSW and Ain’t We Sweet, and although Nordstrom’s didn’t hold a Ribbon Cutting, some ventured into the store to check it out after DSW’s Ribbon Cutting.

At 9:15 a.m., locals were knocking on the doors at both DSW and Nordstrom Rack to gain entry. By 9:30 a.m., people were arriving in droves. Store managers met them with smiles, and at DSW, guests received coupons good through the weekend. Nordstrom’s honored those same coupons throughout the weekend to “remain competitive,” as one employee stated. On Sunday afternoon, the stores were still packed with long lines of shoppers.

Mary Kim, district manager at DSW said, “DSW opens about 40 stores a year. We are a growing brand that offers quality items at great prices in a fun environment to shop in every day. We are very excited to be a part of the Livingston community.”

“We are all so excited to come into the Livingston community and share our shoe love with Livingston,” said Andrea Krawczyk, manager, DSW, who also said she is joined in Livingston with her team of: Roberto Simbana, Leslie Ledbetter, and Peter Muindi. “DSW is a growing brand that opens about 40 stores a year and we are so excited to be a part of our newest location in Livingston.”

“DSW and Nordstrom Rack are great new additions to Livingston, making this corner of Livingston vibrant once again,” said Councilman Al Anthony.

“We are so excited to have more high-end retailers at discounted prices coming to our town, as we all want more value for our purchases,” said Livingston Mayor Michael Rieber. “We wish them good luck in their new homes.”

“After many years of planning and working with the property owners, it is nice to see all of that work by the Planning Board and Town Administer coming to fruition,” said Councilman Rudy Fernandez. “With all these new stores moving in, it shows that partnerships between the town and businesses can work together to bring economic development to the town.”

“I have been extremely happy since the moment I heard Nordstrom Rack was coming in here,” said shopper Bridget Whelan, who had a full basket of items by 10:00 a.m. “The prices are really good and my daughter at college has no idea what she is in for when she comes home.”

“I can along for ride and shoes,” said Whelan’s mom, Rita Ben-Asher of Parsippany, with a laugh.
“We know that Nordstrom Rack will be successful in Livingston and the residents that I have been talking to have been excited for months,” said Fernandez. “And, I can tell you that my wife and daughter will be spending a lot of time here.”

“It is great to see businesses and the Planning Board working together to bring more shopping choices to Livingston,” said Anthony.

“I am thrilled that the center is filled and active,” said Beth Lippman executive director of Livingston’s BID. “It is going to bring a lot of people to town as well as many cross marketing opportunities.”

“I am just really excited to see the revitalization of this center,” said Livingston Township Manager Michelle Meade. “I am excited for the new businesses and wish them much success.”

“Livingston needed a store like this,” said Nordstrom Rack shopper, Sharron Petty of East Hanover.
Aside from these two stores moving into town, Ain’t We Sweet, moved to a new location just down the street from its previous address on S. Livingston Ave."

“We moved because of timing and the availability of a newer and more intimate space with a better location,” said Mittleman.

“It is wonderful how so many stores in Livingston are succeeding and continuing to stay in Livingston because of the patronage and support of residents,” said Councilman Michael Silverman. “Ain’t We Sweet has been here for many years and simply moved down the street.”

“Ain’t We Sweet is a great place to buy gifts,” said Lippman. “The candy is great, and when I come in, I don't know what to get because there is so much to choose from. I also love the greeting cards and that the store offers gluten free options.”

Corporate Sales Manager at the Westminster Hotel Susan Karrado, who is a LACC member said, “You feel like a kid when you come into Ain’t We Sweet because there is something for everyone here.”

“I love the unusual items at Ain’t We Sweet,” said Punam Bhargavai, LACC Board Member and Brookshire Hathaway realtor.

Michael McMane, a financial consultant with Key Group Management, Inc. said, “Congrats on you new location after 22 years. I wish Ain’t We Sweet the best of luck.”

“Ain’t We Sweet has been a staple of Livingston for many years and we are so happy they want to stay,” said Rieber. “I hope their sweetness is contagious."

Read about other stores that have moved into Livingston and those that simply moved locations within town: