Press Releases

Sorority Alumnae Inspire Local High School Students to Help Find a Cure for Cancer, One Cup at a Time

 In an effort to join the battle against childhood cancer, local Livingston residents, along with some Montclair State University alumnae, will host an Alex's Lemonade Stand on Saturday, September 25 from 12-4 PM at the Livingston Town Center.

Sorority alumnae, Jenna Rocca and Courtney DiGiovanni are continuing their community service efforts which they loved being part of in their sorority, Sigma Delta Tau at Montclair State University.  This led them to the idea of hosting their own lemonade stand in Livingston along with asking other local high school kids to get involved.

In an effort to bring national attention to childhood cancer awareness month, Strawberry Shortcake has teamed up with Alex's Lemonade Stand to raise awareness and funds for childhood cancer in September.  The girls decided to tie this partnership together by naming their stand "You are the Strawberry to my Lemonade".

Jenna comments on the event, "I thought it would be a great to get my cousin Lizzy and her friends involved in this event. I wanted to show her how raising money for a great cause is not only easy, but fulfilling and fun. At Montclair State University, this event was a huge success on campus and we think our stand will do great. "

This is just the beginning. Jenna and her best friend Courtney will be doing monthly community service projects throughout the NY/NJ area. They hope to one day start their own non-profit foundation.

"We love giving back and find Alex's story so touching that we decided to go all out with this lemonade stand.  We are building a stand, offering both regular and strawberry lemonade along with other treats and prizes-so come out and support!"

Alex's Lemonade Stand Foundation (ALSF) emerged from the front yard lemonade stand of cancer patient Alexandra "Alex" Scott (1996-2004). 2010 marks 10 years since 4-year-old Alex announced that she wanted to hold a lemonade stand to raise money to help find a cure for all children with cancer. Since Alex held that first stand, the Foundation bearing her name has evolved into a national fundraising movement, complete with thousands of volunteers across the country carrying on her legacy of hope. To date, Alex's Lemonade Stand Foundation, a registered 501(c)3 charity, has raised more than $30 million towards fulfilling Alex's dream of finding a cure, funding over 125 research projects nationally.


 12 - 4PM

               LIVINGSTON, NJ 07039

For more information feel free to visit Alex's Lemonade Stand's site at: or donate directly to "You are the Strawberry to my Lemonade" team by visiting: and click "donate now".

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