Business & Finance

The Alternative Press Surpasses Two Million Readers

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TheAlternativePress.com (TAP) is excited to announce that it has broken a significant readership milestone, with over 2,000,000 readers who have read the site during the past year, and site traffic is up 108% year over year.

"We are thrilled to see TAP take hold in our communities and continue to grow. Our locally- owned and operated franchises are exceeding our wildest expectations as more and more people TAP into their communities through TheAlternativePress.com," said TAP Founder Michael Shapiro.

TheAlternativePress.com currently covers hyperlocal daily news and information in Livingston, West Orange, Berkeley Heights, Chatham, East Brunswick, East Orange, Green Brook, Lower Providence (PA), Madison, Maplewood, Millburn/Short Hills, Milltown/Spotswood, Montville, New Providence, North Penn (PA), North Plainfield, Paterson, Plainfield, Randolph, Roselle/Roselle Park, Scotch Plains/Fanwood, South Orange, South Plainfield, Sparta, Summit, Warren, West Essex, and Westfield. More than a dozen additional sites will be launching between now and this summer.    

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Shapiro added, "Our goal is to locate local residents who are qualified and invested in keeping local residents informed of local news and events, while also ensuring that local businesses who promote their products and services to a purely local audience, will prosper and grow. It's gratifying to have developed a local journalism model that allows others to build a solid business that offers quality of life and the ability to give back to the community." 

TAP was founded in 2008 and is the first all-online newspaper to receive accreditation by the New Jersey Press Association. 

TheAlternativePress.com, founded by New Providence, New Jersey residents Michael (LHS graduate) and Lauryn Shapiro, is accredited by the New Jersey Press Association and currently has over 2,000,000 readers. The all-online hyperlocal news site boasts more than fifty columnists, a full-service Community Calendar, Business Directory, and real estate listings. 

TAP Livingston and TAP West Orange

As over January 1, 2014, The Alternative Press of Livingston had over 177,028 unique page views (UV) for 2013, and The Alternative Press of West Orange had 182,411 UV.
  
Click HERE to learn about the Alternative Press of Livingston and its managing editors: Jackie Goldman-Schatell and Jessica Marrone Parkes, who are both LHS graduates.

Click HERE to sign up to receive TAP Livingston in your mailbox daily.

Click HERE to "Like" TAP Livingston's Facebook Page (make sure to click on the drop down under "Like" and click "Get Notifications" to ensure that TAP Livingston's posts appear in your News Stream. FYI, Facebook recently changed its algorithm, so now while liking posts is still important—making comments is more important than ever.

Follow TAP Livingston, which is called @LivingstonTAP, on Twitter.

Anyone interested in learning about TAP's affordable and unique advertising packages, which are chock full of free concierge services, and marketing to over 177,000 UV's in Livingston, or in any other TAP publications, should call 201-618-7444.

Hyperlocal coverage is on the rise and the TAP family is growing by the day. With Patch adopting more of a community forum model, with little to no town editors writing the news or even monitoring the sites, TAP’s online, hyper local coverage is often the only online coverage readers are depending on. Anyone interested in learning about starting TAP in their town should call 201-618-7444 for details. Click here for more information.

FYI, TAP recently expanded into PA, and will be expanding into other states soon. Anyone with friends in other states looking for a solid and flexible career opportunity should share this information with them and have them reach out to 201-618-7444.

TAP Into Another Town's News:

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Livingston

Livingston Lacrosse Senior Jason Scher Named Athlete of the Week

April 20, 2018

LIVINGSTON, NJ — Livingston High School senior Jason Scher has been named as TAPinto Livingston’s Athlete of the Week after scoring 14 goals and contributing 15 assists in his last five games—bringing him to a total of 35 points so far this season.

With Scher leading the pack, the Lancers are 5-2 after winning their last five consecutive games. Scher scored three ...

One Free Class at Cycle Bar Livingston

April 23, 2018

LIVINGSTON, NJ — Get a free ride at Cycle Bar Livingston. Livingston’s premium indoor cycling facility invites the public to sign up for their first ride free.

Click HERE to see the full class schedule.

During this week only, Cycle Bar is also participating in the Livingston Fitness Crawl, offering five days of free classes through Friday.  

Cycle Bar ...

Livingston Fitness Crawl: Five Days of Free Classes at 12 Livingston Businesses

LIVINGSTON, NJ — The public is invited to enjoy one free class at as many of Livingston’s fitness businesses as they would like during this week’s Livingston Fitness Crawl, a Livingston Business Improvement District event, beginning on April 23 and continuing through April 27.

For five days, no purchase is necessary at the following locations:

BARRE3 ...

Full Pet Grooming Service 25% OFF

LITTLE FALLS, NJ - Cloud Canine Grooming Salon & Spa in Little Falls is open for business and owner and pet stylist Melissa DiRoma is offering 25% off a FULL GROOMING SERVICE for all new customers. Call (973) 837-8884 or visit http://cloudcaninesalon.com to schedule your appointment. Mention promo code TAP DOG for discount. 

About Cloud ...

Free Wellness Event at The Joint Chiropractic

WEST CALDWELL, NJ — The public is invited to a "Wellness Event to Remember" at The Joint Chiropractic in West Caldwell on Thursday, April 19 from 7 p.m. to  9 p.m.

Guests will include:

Michael Piercy, owner of The Lab
Justyna Debski, owner of Revive Mind Body
Karen Caplan, owner of Nutrition Transitions

Join the ...

Luxury Facial Services 50% OFF

MILLBURN, NJ - DeAmour Salon & Spa is proud to announce its newest team member, Renee Rudikh, formerly of the famous Georgette Klinger Spa at the Short Hills Mall.

Rudikh has extensive experience and specializes in a plethora of facial styles including: deep pore cleansing/European, microdermabrasion with collagen, teenage, men's, back, LED and customized European ...

YMCA $0 Enrollment in April

LIVINGSTON, NJ - For the month of April, the West Essex YMCA is offer $0 enrollment. 

Take advantage of all that your local Y has to offer for the whole family!

Personal Training
Group Classes
Swimming
Camp
Childcare 
Low monthly membership
And much much more!...

Check out all that the Y has to offer HERE

About the West Essex YMCA:
The West Essex YMCA has ...

Upcoming Events

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Wed, April 25, 10:00 AM

Estelle Finkel Center for Learning, Livingston

Upcoming 2018 Spring SAT and ACT Courses

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Wed, April 25, 7:00 PM

Temple Sharey Tefilo-Israel, South Orange

Taking a Stand for Menstrual Equity

Education

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Thu, April 26, 7:00 PM

Livingston High School Fitness & Wellness Center/Auxiliary Gym, Livingston

Livingston Public Schools Presents: Livingston ...

Education

Women Need Better Treatment Behind Bars, Lawmakers Say

April 24, 2018

NEWARK, NJ - Middlesex County Assemblywoman Yvonne Lopez and U.S. Senator Cory Booker (D-NJ) held a roundtable discussion on Monday with criminal justice reform advocates and formally incarcerated women to discuss legislation Lopez and Assemblywoman Valerie Vainieri Huttle are introducing, modeled after legislation Booker introduced in the Senate, to reform the way women are treated behind ...

Abilities Expo 2018 Offers Resources for People With Special Needs

April 22, 2018

LIVINGSTON, NJ — Livingston’s Abilities Expo 2018 will be held on Sunday, April 29, from 12:30 p.m. to 4 p.m. at Livingston High School. This family-friendly event showcases a variety of resources, products, services and technologies for people with special needs – all under one roof. The Expo is co-sponsored by Livingston Public Schools and the Livingston Advisory ...

Lock Down Initiated After Stray Bullet Found at Morristown High School

April 24, 2018

MORRISTOWN, NJ -  Morristown High School was on a school-wide lock down as of 1 p.m. on Tuesday after a stray bullet was discovered on the athletic fields of the school. 

Police were on the scene and currently investigating the incident. The school initiated a "shelter in place," which means instruction continued as students stayed in their ...

Letter to the Editor: Don't Complain. Vote!

April 12, 2018

Don’t Complain; Vote!

It’s no secret that people have strong feelings about what’s happening in our country. It’s also true that much of politics is local. In November, 11th District residents will have the opportunity to choose a new congressional representative who will not only serve as a critical check on the federal level, but also determine how our distract fares ...

Cluelessly Clueless

I teenaged my way through high school under the assumption that my parents had no idea what I was doing.  I like to think I was pretty good at withholding information and presenting situations in ways that were other than they really were.

 

Still, sometimes they found things out.  Like the time my friends plopped me on our front door step at one o'clock in the morning ...