Business & Finance

The Alternative Press Surpasses Two Million Readers

444959e80ef06be1f12a_tap_logo_li.JPG (TAP) is excited to announce that it has broken a significant readership milestone, with over 2,000,000 readers who have read the site during the past year, and site traffic is up 108% year over year.

"We are thrilled to see TAP take hold in our communities and continue to grow. Our locally- owned and operated franchises are exceeding our wildest expectations as more and more people TAP into their communities through," said TAP Founder Michael Shapiro. currently covers hyperlocal daily news and information in Livingston, West Orange, Berkeley Heights, Chatham, East Brunswick, East Orange, Green Brook, Lower Providence (PA), Madison, Maplewood, Millburn/Short Hills, Milltown/Spotswood, Montville, New Providence, North Penn (PA), North Plainfield, Paterson, Plainfield, Randolph, Roselle/Roselle Park, Scotch Plains/Fanwood, South Orange, South Plainfield, Sparta, Summit, Warren, West Essex, and Westfield. More than a dozen additional sites will be launching between now and this summer.    

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Shapiro added, "Our goal is to locate local residents who are qualified and invested in keeping local residents informed of local news and events, while also ensuring that local businesses who promote their products and services to a purely local audience, will prosper and grow. It's gratifying to have developed a local journalism model that allows others to build a solid business that offers quality of life and the ability to give back to the community." 

TAP was founded in 2008 and is the first all-online newspaper to receive accreditation by the New Jersey Press Association., founded by New Providence, New Jersey residents Michael (LHS graduate) and Lauryn Shapiro, is accredited by the New Jersey Press Association and currently has over 2,000,000 readers. The all-online hyperlocal news site boasts more than fifty columnists, a full-service Community Calendar, Business Directory, and real estate listings. 

TAP Livingston and TAP West Orange

As over January 1, 2014, The Alternative Press of Livingston had over 177,028 unique page views (UV) for 2013, and The Alternative Press of West Orange had 182,411 UV.
Click HERE to learn about the Alternative Press of Livingston and its managing editors: Jackie Goldman-Schatell and Jessica Marrone Parkes, who are both LHS graduates.

Click HERE to sign up to receive TAP Livingston in your mailbox daily.

Click HERE to "Like" TAP Livingston's Facebook Page (make sure to click on the drop down under "Like" and click "Get Notifications" to ensure that TAP Livingston's posts appear in your News Stream. FYI, Facebook recently changed its algorithm, so now while liking posts is still important—making comments is more important than ever.

Follow TAP Livingston, which is called @LivingstonTAP, on Twitter.

Anyone interested in learning about TAP's affordable and unique advertising packages, which are chock full of free concierge services, and marketing to over 177,000 UV's in Livingston, or in any other TAP publications, should call 201-618-7444.

Hyperlocal coverage is on the rise and the TAP family is growing by the day. With Patch adopting more of a community forum model, with little to no town editors writing the news or even monitoring the sites, TAP’s online, hyper local coverage is often the only online coverage readers are depending on. Anyone interested in learning about starting TAP in their town should call 201-618-7444 for details. Click here for more information.

FYI, TAP recently expanded into PA, and will be expanding into other states soon. Anyone with friends in other states looking for a solid and flexible career opportunity should share this information with them and have them reach out to 201-618-7444.

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