The Public Relations Power of The Online Press Release

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Donna Price, M.S., M.S. Keynote Speaker, Trainer Facilitator and The Business Success Coach, http://www.compassroseconsulting.com; dprice@compassroseconsulting.com; (973) 948-7673, has found the online press release gives her expanded reach and access to her audiences more efficiently than the traditional press release.

Today, when you search for information, where do you go?  Many go to The Wall Street Journal or The New York Times or their own trade publications and of course to GOOGLE.  As more people are reading their news online, the Internet has grown as a popular news provider. 

This past decade has seen the shuttering of many veritable newspapers and magazines, most recently Newsweek.  With fewer places to distribute your press releases, business owners and public relations people are turning to online distribution outlets.

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Donna has even found that utilizing online press release distribution outlets have helped push her company’s name higher up in search engines.   There are many online press distribution outlets to choose from – some are no cost while others charge a fee.  To find a list of all the online press release distributors go to: http://www.google.com/#hl=en&sclient=psy-ab&q=lists+of+companies+that+distribute+online+press+releases&oq=lists+of+companies+that+distribute+online+press+releases&gs_l=serp.3...12153.24813.0.25319.56.47.0.9.9.0.382.5480.18j25j2j1.46.0.les%3B..0.0...1c.1.z83bNQ1G1uA&pbx=1&bav=on.2,or.r_gc.r_pw.r_qf.&fp=d3ddaee4ee84f1b4&bpcl=35466521&biw=965&bih=607

In my own practice, I use www.prlog.org, a free press release distribution service and www.prweb.com, a paid one.  This is in addition to sending out press releases to a targeted print media list.

To promote her company, Compass Rose Consulting, LLC and her two radio shows, BizologyBuzz and Leadership Navigator, Donna uses a number of online press release distribution outlets such as: www.1888pressrelease.com, (a free online service), www.seopressreleases.com, a paid service, www.prmarketer.com, a paid service, www.prbuzz.com,  a paid service.

Interestingly, Donna tells of an experience she had when one of her online press releases was picked up by The Star-Ledger.  This double hit led to increased awareness for her company.

Donna states, “Press releases have helped my company to rank higher in the search results for the area that I am located and business success coaching.  I have received calls from prospective clients from Hawaii, Maryland, and other areas based on search results that have returned press releases.  The online press release helps to build valuable SEO links back to the Compass Rose Consulting sites.  They have also played a role in getting articles included in print publications.”

Donna Price has given over 1000 presentations touching people in corporations such as AT&T, MARS; educational services, Princeton University, The Masters School; and non-profits UCPA of WNY, AEE, NJAWBO.  She is the author of “Coaching Staff for Success” “Bizology.Biz:  The Science of Building Thriving Businesses”, and “Launching Your Dream”.  She is a contributing author to the book: “Big Bold Business™ Advice from New Jersey Women Business Owners” and “Stop My Crisis”.  She is passionate about working with business leaders to improve results through powerful strategic planning, leadership development and team building. Compass Rose Consulting, LLC has been in operation since 2003.

To receive her BizologyBuzz E-Magazine – their premier online publication featuring articles and resources for entrepreneurs and business leaders.  Register at:  www.ResourcesforEntrepreneurs.com or email: subscribers@compassroseconsulting.com

Are you using online press releases or traditional or both to get the word out about your company, product or service?   Please feel free to e-mail me at amydelmanpr@verizon.net  or call 201.563.4614 with any comments or suggestions

The opinions expressed herein are the writer's alone, and do not reflect the opinions of TAPinto.net or anyone who works for TAPinto.net. TAPinto.net is not responsible for the accuracy of any of the information supplied by the writer.

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