ROSELAND, NJ — West Orange Jewelers in Roseland, a proud sponsor of the Police Unity Tour, is donating 20 percent of all QALO blue line ring sales through May 20 to the the Police Unity Tour, an annual event raising awareness of police officers who have died in the line of duty and to ensure their sacrifice is never forgotten.

In 1997, Patrick Montuore, a Florham Park Police Department officer at the time and now retired police chief, along with 17 other riders honored fallen officers and cycled for four days to the National Law Enforcement Officers Memorial in Washington, DC. 

The tour was initially meant to be one year, but has grown from 18 members to more than 2300 from more than 40 states and several countries 20 years later. With a motto “We Ride for Those Who Died,” the tour has raised more than $20 million dollars.

To support this cause, the blue line rings may be purchased in-store or through West Orange Jewelers’ Facebook store. In addition to the rings, all online sales support the tour through May 20. For more information, contact West Orange Jewelers at 973-364-2500.