Business & Finance

New Jersey Business Magazine Features Livingston for Thriving Retail Business

The Fresh Market Credits: Amy Selling
The Village at Livingston Credits: Eastman Companies
DSW Credits: Jackie Schatell
Nordstrom Rack Credits: Jackie Goldman-Schatell

LIVINGSTON, NJ — “New Jersey Business Magazine” featured Livingston this week as one of Northern New Jersey’s primary economic hubs. According to the magazine, Livingston has become well known for attracting a growing number of brand-name national and regional retailers to complement its many homegrown businesses. 

“Pick a national retailer or restaurant chain, and chances are you’ll find it in Livingston,” NJB said. 

Livingston-based real estate developer Eastman Companies was among some of the businesses NJB highlighted in its article for being committed to cultivating the township’s retail landscape for decades. According to Peter Schofel, the firm’s co-managing partner, Livingston’s strong demographics and population diversity have proven to be a winning combination for new retailers coming into the township. He added that the retail growth is a testament to the many Livingston residents who prefer to shop locally if they can.

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“[The Village and the Circle Plaza] were our company’s first foray into retail development, and both centers – conveniently located off the Livingston Circle – immediately helped to fill a void within the township,” said Schofel. “At the time, there were very few retail service providers available to consumers in that part of Livingston. The supermarket-anchored The Village at Livingston brought a range of goods and services to a population that previously had to travel across town or to a neighboring community.”

According to NJB, “’Eastman Companies’ Livingston shopping centers continue to thrive and evolve.” Circle Plaza, home to Men’s Wearhouse, recently welcomed a new Dunkin Donuts, and national mid-priced home furnishings chain Bassett Furniture will join the tenant mix in Golfsmith’s former location. Specialty grocer The Fresh Market also opened recently at The Shoppes at the Livingston Circle, which represents the chain’s third New Jersey location.

According to Beth Lippman, executive director of the Livingston Community Partnership, which runs the Business Improvement District, this influx of new retailers to the township shows no signs of slowing.

Schofel said. “The Fresh Market offers a nice alternative to the other supermarkets in town and has also generated consumer traffic to other retailers in the center like Choice Pet Supply, Ike’s Bagel Café and the new Hand & Stone Massage and Facial Spa.” 

The Fresh Market at The Shoppes at the Livingston Circle and Circle Plaza are situated along Route 10 in one of northern New Jersey’s most desirable retail corridors. The well-maintained, well-positioned shopping centers serve a growing residential population of more than 158,000 people within a five-mile radius. The marketplace offers an average household income of more than $141,000, and the daily traffic count exceeds 39,000 vehicles.

In the last year, Livingston has seen more than 30 new businesses set up shop or announce plans to open in town including national chains, such as: the beauty superstore ULTA, 18|8 Fine Men’s Salon, The Container Store, Buy Buy Baby, World Market, DSW Shoes, TJ Maxx and Nordstrom Rack. Lippman said the inflow of new businesses not only helps to stimulate the local economy, but it gives residents even more reason to shop and dine within the township. 

With the Livingston Mall and Saint Barnabas Medical Center right in town, Lippman said someone can spend their entire life in Livingston and never have to leave in order to find all the goods and services they desire. 

“Livingston’s central location, proximity to major highways, population density and exceptional demographics are among the factors that make the township extremely attractive to a wide range of retailers,” said Lippman. “Regional and national retailers usually do very well here.”

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