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TAPinto Touts Traffic and Revenue Growth While Celebrating Ninth Birthday at Franchisee Meeting

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TAPinto.net celebrated its ninth birthday on Monday at its franchisee meeting held at the Grand Summit Hotel, in Summit, NJ. 

What began in 2008 as an all-online local newspaper in New Providence founded by Michael Shapiro and his wife, Lauryn, is now the dominant player in local news, with more than 65 TAPinto sites providing original local reporting every day in more than 100 towns in New Jersey and New York. The company's growth took place during a time when other media organizations slashed local news coverage and laid off staff.  

"Traffic continues to grow, with more than 894,000 readers in September 2017," Shapiro said. "80,221 people are receiving TAPinto's daily e-news and 162,776 people follow TAPinto sites on Facebook. Revenue is up approximately 50 percent year-over-year."

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TAPinto is investing more than $150,000 in technological improvements including new infrastructure and databases to support further expansion, Shapiro added.   

"TAPinto sites are locally owned and operated and do their own original local news reporting," Shapiro said. "Local ownership and local reporting makes all the difference. By providing the back-end, training, and support to our franchisees, we created a growing and successful network of online local news sites that is a model for the struggling media industry. Our innovative model enables our sites to not only produce great original local news, but also achieve record-breaking traffic and financial sustainability."

What's next for TAPinto?  "If I were a betting man, I'd put money on TAPinto launching in another state in the next six months," Shapiro said.

"As we continue to grow, we are committed to improving local journalism," he added. "Thank you to our readers and our advertisers for your loyalty and support. We would not be here without you."

For more information about franchising TAPinto in your community, visit www.starttap.net 

 

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TAPinto.net is a network of more than 65 all-online local newspaper franchises in New Jersey and New York with more than 6.5M readers.  The all-online hyperlocal news sites boast more than one hundred columnists, a full-service Community Calendar, Business Directory, local Real Estate Listings and more. The public can friend TAPinto.net on Facebook at Facebook.com/tapintolocal and can follow TAPinto.net on Twitter at Twitter.com/tapintolocal 

Download the TAPinto App!   Click here for Android.  Click here for iOS. 

In addition, TAPinto.net is currently offering franchise opportunities in CT, MA, FL, NJ, NY, PA and beyond. Anyone interested in starting an online newspaper in their town is invited to Click here  for more information. 


TAPinto.net currently covers hyperlocal daily news and information in: Basking Ridge, Bayonne, Bedminster, Belmar, Berkeley Heights, Bernardsville, Bloomfield, Bridgewater, Caldwell, Cedar Grove, Chatham, Clark, Colts Neck, Cranbury, Cranford, Denville, East Brunswick, East Orange, East Hanover, Edison, Elizabeth, Essex Fells, Fairfield, Fair Lawn, Fanwood, Far Hills, Flemington, Florham Park, Franklin Township, Glen Rock, Green Brook, Hasbrouck Heights, Hillsborough, Holmdel, Kenilworth, Lake Como, Long Beach Island, Little Falls, Livingston, Madison, Mahopac (NY), Manahawkin, Maplewood, Millburn/Short Hills, Milltown, Montville, Montclair, Morristown, Mountainside, Newark, New Brunswick, New Providence, Newton, North Caldwell, North Plainfield, North Salem (NY), Nutley, Olean (NY), Parsippany, Paterson, Peapack & Gladstone, Piscataway, Plainfield, Randolph, Raritan (Hunterdon), Raritan (Somerset), Roseland, Roselle, Roselle Park, Roxbury, Scotch Plains, Somerville, Somers (NY), South Brunswick, South Orange, South Plainfield, Sparta, Spotswood, Springfield, Stafford, Summit, Teterboro, Totowa, Union, Verona, Warren, Watchung, West Caldwell, Westfield, West Orange, Woodland Park, Wood-Ridge and Yorktown (NY).  It also has a franchised Travel section, TAPintoTravels covering domestic and international travel and TAPinto Horses, covering everything equestrian in the tri-state area.

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Livingston

Livingston Lacrosse Senior Jason Scher Named Athlete of the Week

April 20, 2018

LIVINGSTON, NJ — Livingston High School senior Jason Scher has been named as TAPinto Livingston’s Athlete of the Week after scoring 14 goals and contributing 15 assists in his last five games—bringing him to a total of 35 points so far this season.

With Scher leading the pack, the Lancers are 5-2 after winning their last five consecutive games. Scher scored three ...

One Free Class at Cycle Bar Livingston

April 23, 2018

LIVINGSTON, NJ — Get a free ride at Cycle Bar Livingston. Livingston’s premium indoor cycling facility invites the public to sign up for their first ride free.

Click HERE to see the full class schedule.

During this week only, Cycle Bar is also participating in the Livingston Fitness Crawl, offering five days of free classes through Friday.  

Cycle Bar ...

Livingston Fitness Crawl: Five Days of Free Classes at 12 Livingston Businesses

LIVINGSTON, NJ — The public is invited to enjoy one free class at as many of Livingston’s fitness businesses as they would like during this week’s Livingston Fitness Crawl, a Livingston Business Improvement District event, beginning on April 23 and continuing through April 27.

For five days, no purchase is necessary at the following locations:

BARRE3 ...

Full Pet Grooming Service 25% OFF

LITTLE FALLS, NJ - Cloud Canine Grooming Salon & Spa in Little Falls is open for business and owner and pet stylist Melissa DiRoma is offering 25% off a FULL GROOMING SERVICE for all new customers. Call (973) 837-8884 or visit http://cloudcaninesalon.com to schedule your appointment. Mention promo code TAP DOG for discount. 

About Cloud ...

Free Wellness Event at The Joint Chiropractic

WEST CALDWELL, NJ — The public is invited to a "Wellness Event to Remember" at The Joint Chiropractic in West Caldwell on Thursday, April 19 from 7 p.m. to  9 p.m.

Guests will include:

Michael Piercy, owner of The Lab
Justyna Debski, owner of Revive Mind Body
Karen Caplan, owner of Nutrition Transitions

Join the ...

Luxury Facial Services 50% OFF

MILLBURN, NJ - DeAmour Salon & Spa is proud to announce its newest team member, Renee Rudikh, formerly of the famous Georgette Klinger Spa at the Short Hills Mall.

Rudikh has extensive experience and specializes in a plethora of facial styles including: deep pore cleansing/European, microdermabrasion with collagen, teenage, men's, back, LED and customized European ...

YMCA $0 Enrollment in April

LIVINGSTON, NJ - For the month of April, the West Essex YMCA is offer $0 enrollment. 

Take advantage of all that your local Y has to offer for the whole family!

Personal Training
Group Classes
Swimming
Camp
Childcare 
Low monthly membership
And much much more!...

Check out all that the Y has to offer HERE

About the West Essex YMCA:
The West Essex YMCA has ...

Upcoming Events

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Thu, April 26, 7:00 PM

Livingston High School Fitness & Wellness Center/Auxiliary Gym, Livingston

Livingston Public Schools Presents: Livingston ...

Education

Sat, April 28, 9:00 AM

South Mountain Recreation Complex (The Clipper Pavilion), West Orange

20th Annual Building Tomorrows 5K Run, Family ...

Arts & Entertainment Giving Back Health & Wellness Sports

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Sun, April 29, 12:30 PM

Livingston High School , Livingston

Abilities Expo 2018 Offers Resources for People ...

Health & Wellness

Women Need Better Treatment Behind Bars, Lawmakers Say

April 24, 2018

NEWARK, NJ - Middlesex County Assemblywoman Yvonne Lopez and U.S. Senator Cory Booker (D-NJ) held a roundtable discussion on Monday with criminal justice reform advocates and formally incarcerated women to discuss legislation Lopez and Assemblywoman Valerie Vainieri Huttle are introducing, modeled after legislation Booker introduced in the Senate, to reform the way women are treated behind ...

Abilities Expo 2018 Offers Resources for People With Special Needs

April 22, 2018

LIVINGSTON, NJ — Livingston’s Abilities Expo 2018 will be held on Sunday, April 29, from 12:30 p.m. to 4 p.m. at Livingston High School. This family-friendly event showcases a variety of resources, products, services and technologies for people with special needs – all under one roof. The Expo is co-sponsored by Livingston Public Schools and the Livingston Advisory ...

Lock Down Initiated After Stray Bullet Found at Morristown High School

April 24, 2018

MORRISTOWN, NJ -  Morristown High School was on a school-wide lock down as of 1 p.m. on Tuesday after a stray bullet was discovered on the athletic fields of the school. 

Police were on the scene and currently investigating the incident. The school initiated a "shelter in place," which means instruction continued as students stayed in their ...

Letter to the Editor: Don't Complain. Vote!

April 12, 2018

Don’t Complain; Vote!

It’s no secret that people have strong feelings about what’s happening in our country. It’s also true that much of politics is local. In November, 11th District residents will have the opportunity to choose a new congressional representative who will not only serve as a critical check on the federal level, but also determine how our distract fares ...

Cluelessly Clueless

I teenaged my way through high school under the assumption that my parents had no idea what I was doing.  I like to think I was pretty good at withholding information and presenting situations in ways that were other than they really were.

 

Still, sometimes they found things out.  Like the time my friends plopped me on our front door step at one o'clock in the morning ...