TheAlternativePress.com Announces Licensing Agreements for its Millburn/Short Hills, South Orange, and Maplewood Sites With Respected Local Residents, Shannon Aronson and David Lackey

February 4, 2013 at 7:59 AM

TheAlternativePress.com (TAP) is pleased to announce that three of its existing sites -- Maplewood, Millburn/Short Hills, and South Orange, New Jersey -- have been licensed to David Lackey of South Orange and Shannon Aronson of Short Hills (working together).  Both are long-time residents of their respective towns.  Aronson is also a real estate agent with Keller Williams and an active member of the Millburn/Short Hills Chamber of Commerce.  Lackey was active in local government in South Orange and a former candidate for the board of trustees there.  

"I am really excited to begin serving these communities in a new way. Our goal is to provide accurate and timely information to local residents, while also enabling local businesses to reach their best prospects," Lackey said.

These latest licensing agreements are in keeping with TheAlternativePress.com's goal to locate local residents who are qualified and invested in keeping local residents informed of local news, sports, entertainment, and events, while also ensuring that local businesses who promote their products and services to a purely local audience, will prosper and grow. These professional business people are well-known and respected in their own communities, and who want to ensure the prosperity of their own towns, while forging a comfortable, exciting and involved local lifestyle for themselves and their families.

Sign Up for E-News

Aronson, who takes great pride in her community and being involved in so much of what goes on here, said, "I am thrilled to be associated with TAP, and believe that they have been providing great hyperlocal news coverage and are a tremendous asset to the community."

According to TAP founder and CEO Michael Shapiro, "We are excited that our licensing concept is so well received. We have been answering calls from potential licensees in new towns throughout the tri-state area, but also from folks in Texas, California and Florida.  We offer a turn key business to qualified licensees, all the back-end support and daily operations are taken care of." Shapiro's co-owner and wife Lauryn adds, "It's gratifying to have developed a platform that allows so many others to build a business that is profitable, simple to run, and offers a quality of life that is hard to replicate elsewhere. Much of every dollar made by our licensees goes right back into the community. And we never allow national advertisers who compete with local businesses to promote themselves on TheAlternativePress.com, as other hyperlocals do, because we stand with our local businesses in our towns. We are all about local helping local"

The Alternative Press was founded in 2008 and is the first all-online newspaper to receive accreditation by the New Jersey Press Association.

TheAlternativePress.com serves sixteen communities and the entire County of Sussex in New Jersey by providing objective, daily, in-depth hyperlocal news and information, covering everything from town council meetings to high school sports and everything in between. Two new sections were recently added; Real Estate, and Giving Back, which provides a platform for non-profits and community organizations to promote themselves at no charge. Coverage began in 2008 in New Providence, Berkeley Heights, and Summit, New Jersey, and continues to grow.

Like the Maplewood, Millburn/Short Hills and South Orange sites on Facebook:

Maplewood:  https://www.facebook.com/MaplewoodTAP

Millburn/Short Hills:  http://www.facebook.com/MillburnShortHillsTAP

South Orange:   https://www.facebook.com/SouthOrangeTAP

TAP Into Another Town's News:

TAP Into Another Town's News:

Sign Up for E-News

Livingston

Livingston Bowling's Allen Cai Named Livingston Athlete of the Week

January 15, 2017

LIVINGSTON, NJ — Livingston High School bowling’s walk-on senior Allen Cai is named Dr. Michael Rieber’s Livingston Athlete of the Week for establishing himself as one of the best bowlers in the SEC's Colonial Division.

According to bowling coach Griff Hughes, Cai currently holds a 205 average, which is the third-best average in the division. He has also bowled ...

Montclair Residents Fill Buses Bound for Women's March on Washington

January 22, 2017

MONTCLAIR, NJ - Hundreds of Montclair and surrounding areas residents loaded onto buses during the wee hours of the morning on Saturday, Jan. 21 headed for Washington, DC.

Buses chartered by several organizations and individuals, including Montclair-based Blue WaveNJ left from the campus of Montclair High School at about 4:00 a.m. There was an air of excitement as ...

Women's March on Washington: Why, and Why Now

January 19, 2017

As Donald Trump’s inauguration draws near, a number of groups are planning various events and rallies – perhaps most notably, the Women’s March on Washington. I have read a number of opinion pieces and spoken to many people about the March, and several questions and criticisms seem to consistently arise. I would like to address some two of the major themes.

(Q) The election ...

Junior League of the Oranges and Short Hills Presents: Murder Mystery Dinner in Livingston

January 21, 2017

LIVINGSTON, NJ — The Junior League of the Oranges and Short Hills (JLOSH), an organization of women developed as civic and community leaders creating lasting community impact, is hosting a Murder Mystery Dinner on Feb. 11 at 7 p.m. at Cedar Hill Country Club, 100 Walnut Street, in Livingston.

Event attire is cocktail and complimentary valet parking will be ...

Andy’s Family Music Showcases Shayne Apple on Guitar

LIVINGSTON, NJ — Andy’s Family Music Center of Livingston is proud to highlight Shayne Apple, a fifth grader at Riker Hill Elementary School with an aptitude for drums.

Shayne also plays trombone in the school band and participates in the school choir. According to his mother, Sharon, Shayne was inspired to pick up guitar not long after his father decided to learn the same ...

Preparing for the Ski Season

It’s all about physical fitness. It’s what allows elite skiers to compete in the most extreme conditions and at their highest levels.  An obvious way to ensure your enjoyment and performance is with the appropriate level of strength, endurance and conditioning.

A balanced program focusing on aerobic fitness, strength training, core and balance is the way to get the most out of ...

Step Right Up

Let’s make America the Greatest Show on Earth Again.

 

I was very sad to learn that after 146 years of big-top entertainment the Ringling Brothers and Barnum & Bailey Circus is folding its tent and leaving town.

 

This comes a year after the circus, due to mounting pressures from animal rights activists, got rid of the elephants.

 

It is not really ...

Livingston Bowling's Allen Cai Named Livingston Athlete of the Week

January 15, 2017

LIVINGSTON, NJ — Livingston High School bowling’s walk-on senior Allen Cai is named Dr. Michael Rieber’s Livingston Athlete of the Week for establishing himself as one of the best bowlers in the SEC's Colonial Division.

According to bowling coach Griff Hughes, Cai currently holds a 205 average, which is the third-best average in the division. He has also bowled ...

Montclair Residents Fill Buses Bound for Women's March on Washington

January 22, 2017

MONTCLAIR, NJ - Hundreds of Montclair and surrounding areas residents loaded onto buses during the wee hours of the morning on Saturday, Jan. 21 headed for Washington, DC.

Buses chartered by several organizations and individuals, including Montclair-based Blue WaveNJ left from the campus of Montclair High School at about 4:00 a.m. There was an air of excitement as ...

Women's March on Washington: Why, and Why Now

January 19, 2017

As Donald Trump’s inauguration draws near, a number of groups are planning various events and rallies – perhaps most notably, the Women’s March on Washington. I have read a number of opinion pieces and spoken to many people about the March, and several questions and criticisms seem to consistently arise. I would like to address some two of the major themes.

(Q) The election ...

Junior League of the Oranges and Short Hills Presents: Murder Mystery Dinner in Livingston

January 21, 2017

LIVINGSTON, NJ — The Junior League of the Oranges and Short Hills (JLOSH), an organization of women developed as civic and community leaders creating lasting community impact, is hosting a Murder Mystery Dinner on Feb. 11 at 7 p.m. at Cedar Hill Country Club, 100 Walnut Street, in Livingston.

Event attire is cocktail and complimentary valet parking will be ...

Andy’s Family Music Showcases Shayne Apple on Guitar

LIVINGSTON, NJ — Andy’s Family Music Center of Livingston is proud to highlight Shayne Apple, a fifth grader at Riker Hill Elementary School with an aptitude for drums.

Shayne also plays trombone in the school band and participates in the school choir. According to his mother, Sharon, Shayne was inspired to pick up guitar not long after his father decided to learn the same ...

Preparing for the Ski Season

It’s all about physical fitness. It’s what allows elite skiers to compete in the most extreme conditions and at their highest levels.  An obvious way to ensure your enjoyment and performance is with the appropriate level of strength, endurance and conditioning.

A balanced program focusing on aerobic fitness, strength training, core and balance is the way to get the most out of ...

Step Right Up

Let’s make America the Greatest Show on Earth Again.

 

I was very sad to learn that after 146 years of big-top entertainment the Ringling Brothers and Barnum & Bailey Circus is folding its tent and leaving town.

 

This comes a year after the circus, due to mounting pressures from animal rights activists, got rid of the elephants.

 

It is not really ...