Press Releases

TheAlternativePress.com Announces Licensing Agreements for its Millburn/Short Hills, South Orange, and Maplewood Sites With Respected Local Residents, Shannon Aronson and David Lackey

TheAlternativePress.com (TAP) is pleased to announce that three of its existing sites -- Maplewood, Millburn/Short Hills, and South Orange, New Jersey -- have been licensed to David Lackey of South Orange and Shannon Aronson of Short Hills (working together).  Both are long-time residents of their respective towns.  Aronson is also a real estate agent with Keller Williams and an active member of the Millburn/Short Hills Chamber of Commerce.  Lackey was active in local government in South Orange and a former candidate for the board of trustees there.  

"I am really excited to begin serving these communities in a new way. Our goal is to provide accurate and timely information to local residents, while also enabling local businesses to reach their best prospects," Lackey said.

These latest licensing agreements are in keeping with TheAlternativePress.com's goal to locate local residents who are qualified and invested in keeping local residents informed of local news, sports, entertainment, and events, while also ensuring that local businesses who promote their products and services to a purely local audience, will prosper and grow. These professional business people are well-known and respected in their own communities, and who want to ensure the prosperity of their own towns, while forging a comfortable, exciting and involved local lifestyle for themselves and their families.

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Aronson, who takes great pride in her community and being involved in so much of what goes on here, said, "I am thrilled to be associated with TAP, and believe that they have been providing great hyperlocal news coverage and are a tremendous asset to the community."

According to TAP founder and CEO Michael Shapiro, "We are excited that our licensing concept is so well received. We have been answering calls from potential licensees in new towns throughout the tri-state area, but also from folks in Texas, California and Florida.  We offer a turn key business to qualified licensees, all the back-end support and daily operations are taken care of." Shapiro's co-owner and wife Lauryn adds, "It's gratifying to have developed a platform that allows so many others to build a business that is profitable, simple to run, and offers a quality of life that is hard to replicate elsewhere. Much of every dollar made by our licensees goes right back into the community. And we never allow national advertisers who compete with local businesses to promote themselves on TheAlternativePress.com, as other hyperlocals do, because we stand with our local businesses in our towns. We are all about local helping local"

The Alternative Press was founded in 2008 and is the first all-online newspaper to receive accreditation by the New Jersey Press Association.

TheAlternativePress.com serves sixteen communities and the entire County of Sussex in New Jersey by providing objective, daily, in-depth hyperlocal news and information, covering everything from town council meetings to high school sports and everything in between. Two new sections were recently added; Real Estate, and Giving Back, which provides a platform for non-profits and community organizations to promote themselves at no charge. Coverage began in 2008 in New Providence, Berkeley Heights, and Summit, New Jersey, and continues to grow.

Like the Maplewood, Millburn/Short Hills and South Orange sites on Facebook:

Maplewood:  https://www.facebook.com/MaplewoodTAP

Millburn/Short Hills:  http://www.facebook.com/MillburnShortHillsTAP

South Orange:   https://www.facebook.com/SouthOrangeTAP

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Livingston

Livingston Winter Track Captain Eric Schneider Named Livingston Athlete of the Week

February 20, 2017

LIVINGSTON, NJ — Livingston High School winter track senior captain Eric Schneider has been named Dr. Michael Rieber’s Livingston Athlete of the Week for excelling in his final season as a Lancer.

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Farmers of Fairfield: A History of Suzy Lane

February 23, 2017

FAIRFIELD, NJ — Fairfield-area residents who have noticed a new road in Fairfield called Suzie Lane in the new development on Horseneck Road may be wondering who Suzie is. According to resident Mary Romano DeMaio, the road is named after her mother, Susie Matarazzo Romano, who owned and operated the historic Romano Farm along with her husband, Tony “Ruby” Romano.

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Upcoming Events

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Fri, February 24, 8:00 PM

Dreamcatcher Repertory Theatre, Summit

Shipwrecked! An Entertainment

Arts & Entertainment

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Sat, February 25, 12:00 PM

University Center, South Orange

Seton Hall Graduate Open House

Education

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Sat, February 25, 8:00 PM

Dreamcatcher Repertory Theatre, Summit

Shipwrecked! An Entertainment

Arts & Entertainment

Congressman Rodney Frelinghuysen

February 15, 2017

To the Editor:

There has been much discussion recently about representatives in our government who pretend to represent their constituents, but who have been corrupted by special interest groups or blind self-interest. Unfortunately, in the 11th District, we have one such politician who, by his actions, is a significant part of the problem that we have in the federal government.

Livingston Student to Give Presentation of Historic Tools from Force Homestead Museum

February 24, 2017

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Livingston Historical Society meetings are open to the public and free of charge.

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Livingston Area Chamber Spotlight on Max Title Agency, LLC

The Livingston Area Chamber of Commerce is proud to spotlight its member, Linda Percoco, President of Max Title Agency, LLC. Thank you Max Title Agency for partnering with the LACC and being a part of Livingston’s thriving business community.

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