EAST BRUNSWICK, NJ — The new CareOne residence on Cranbury Road in East Brunswick commemorated the 19th Anniversary of the 9/11 attacks by reaching out to the township's first responders, sharing community spirit and common effort.
CareOne staff shared lunch at the location's open courtyard grill with members of the East Brunswick Police Department (EBPD), EB Fire Department, EB Emergency Medical Services and Brunswick Funeral Home representatives.
Pat Brightman of Care One's Marketing staff, said that establishing positive relationships with first responders is essential—"especially on a day like this." CareOne is creating a community connection with those who may interact with their residents, who often meet police officers and EMS workers when they are scared or under stress.
"If the responders are present here and are familiar to the residents, it could make the worst day of their lives easier," said Brightman, adding that CareOne wants residents to feel that a first responder is a "familiar friend coming to help us."
Sharing that view was Chris Slavicek, manager of the new facility—and Helmetta mayor—who said, said that "days like today are extra important to pay tribute to our first responders in a community where we work hand in hand."
Brightman and her work partner, Tim Yuhas, noted that they have already received thirty deposits on residents in the new facility, which will open shortly pending final official approvals. The incoming residents are a combination of those who would choose the 36 first-floor "boutique" studio assisted-living apartments and those who require the specialized care driven by memory loss which will be the hallmark of the new East Brunswick location.
The 70 memory care living spaces are divided into four "neighborhoods," each reflecting the level of care required by the resident, who are grouped according to their cognitive abilities.
The "Hamburgers for Heroes" event was one of several community outreach events in which Care One has participated in East Brunswick, having also joined with the EBPD and EB Department of Recreation to support the weekly Drive-In Movies which provided some entertainment relief during the ongoing pandemic.
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