LIVINGSTON, NJ — Livingston High School junior Aditi Desai recently earned a first place finish in the Sophomore/Junior Division of Rider University’s Norm Brodsky High School Business Concept Competition. In addition to receiving a plaque for this accomplishment, she also received a cash award as well as an automatic entry into the senior finals next year.

Applicants were required to submit a brief summary of their business concept, which was reviewed by a group of judges before the 10 finalists were selected. The competition is designed to “recognize and promote exceptional effort, skill and creativity among high school students.”

Aditi’s business concept was “Miracle Months,” a novel pregnancy subscription service that delivers wholesome vitamins and snacks to expectant mothers on a monthly basis. The service is linked to a mobile application that provides the company with information about users’ pregnancy complications, such as morning sickness or fatigue.

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Once an account has been created, the mobile application prompts users to voluntarily input data regarding their pregnancy conditions. Utilizing and filtering this data, Miracle Months creates a personalized feed from which users can choose products.

Aditi said that she thought of this idea when she shadowed an ob-gyn last summer and learned about the overwhelming number of questions expecting mothers had about pregnancy and nutrition. She thought that a service such as this might help meet their needs.