LIVINGSTON, NJ —​, an online food ordering site with a twist, is making eating for a purpose a reality when the online food-ordering site launches on Monday. When ordering through, three percent of every order is donated to a charitable group of the orderer’s choice.

Restaurant-goers can visit and select a charitable group to support while ordering from a new or favorite restaurant. Once the order is placed, three percent of the cost will immediately be on its way to the charitable group, and the food will be on its way to the customer.​ is the brainchild of GR Homa, a Livingston resident with a desire to help the community and the charitable groups supporting it. He is the owner of, which has been a successful online food ordering service for over 15 years. Pay It Foodward is a new community support-based offering from the parent company.

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“Pay It Foodward lets us continue doing a normal task: ordering food online, but it offers a better outcome,” said Homa. “It lets you make a difference every time you order by supporting a cause or group you believe in.”

The program is a win-win for all: charitable groups are supported in their endeavors to help the community; the community benefits from the services provided by these charitable groups; restaurants, businesses and charitable groups receive free advertising and promotion; restaurants benefit from an uptick in sales; and businesses can fold donations into a charitable giving matching program while also providing a valuable employee benefit.

Any business owners or charitable groups that have yet to join the Pay It Forward with Pay It Foodward Movement are encouraged to call 201-618-7444 to sign up. Below is a list of participating restaurants, eating establishments and charitable groups.

Participating Charitable Groups:

Livingston Lancers Football, Kiwanis Club of Livingston, Livingston UNICO, Livingston
Sunrise Rotary, Lupus Foundation of America, NJ Chapter, West Essex YMCA, Livingston’s Camuso Holiday Display, The Friendship Circle, NCSY (Jewish Israeli Club in Livingston High), Federated Church of Livingston, VFW, Academy360 Upper School, Friends of the Livingston Animal Shelter, Artist Barbara Alsieux Fine Art Studio, The New Jersey Ballet, Runway of Dreams Foundation, Livingston Robotics Club, PackIts, Bike Livingston, Livingston Philanthropies,​Livingston Arts Association and HYCY – Healthy Community Healthy Youth.

Participating Restaurants/Food Establishments:

Marra’s Restaurant & Pizzeria, Assado Portuguese Steakhouse, Cammaratas Pizza, Chocolate Works, Frozen in Time Ice Cream Parlour, Il Giacalones Pizzeria Restaurant, ​Justina Falafel, Philly Pretzel Factory, Seymour’s Café, Tony Boys Sandwich House, Turano's Pizza Kitchen, Argyle Marketplace, ​Mezza Mediterranean, Livingston Bagel and Supreme Bakery in West Orange.

Note: Menus for Livingston Bagel and Mezza Mediterranean will be available on the site shortly.