LIVINGSTON, NJ — The grand opening of Livingston’s Evolve Supplements and Nutrition was recently marked with a celebratory ribbon cutting ceremony, where members of the Livingston Township Council and the Livingston Area Chamber of Commerce welcomed the new business to 44 East Northfield Road.
“We are a town that is always interested in good health, and as such, we heartily welcome Evolve,” said Mayor Al Anthony. “With such a wide selection of supplements and nutrition, we wish them the best of luck.”
The Livingston location is “lucky number three” for owner Aleksej Romanov, as he is also the owner of Evolve Supplements and Nutrition in Rockaway and Butler. Although Romanov moved to the United States from Serbia when he was 15 years old, he is no stranger to Livingston.
“My cousin went to Livingston High School, so as a kid, I used to come here to hang out,” he said. “I always thought it would be amazing to one day be a business owner in Livingston and the dream came true.”
Noting that Serbia was at war in the 90s when he made his way to the United States, Romanov—now the successful owner of three American businesses—becomes more grateful with every passing decade.
“The United States pretty much saved my life,” he said. “Being in this country gave me the opportunity to pretty much achieve the impossible…If I stayed there, I would’ve most likely been not alive, so that’s why I’m here. I love this country and I have an opportunity to do something with my life.”
Romanov has always been a health fanatic, and said that opening the nutrition shop is the next best thing to opening his own gym. If all goes well with the Livingston location, Romanov has his sights on a fourth location that he is looking to open with a close friend.
“We specialize in sports nutrition and body-building, but I also have a little bit of everything [because] I’m trying to target all types and generations,” he said. “I would love [community members] to stop by and give it a try. I will give them better deals and prices than anybody else.”
The vitamin and supplements franchise exists to “help men and women conquer weight loss, bodybuilding and competition sports”, according to its website. The variety of services offered includes nutrition coaching, personal training and more that “when bundled together will get you in the best shape and state of health possible,” according to the website.
Free consultations are offered to any new customers who are looking for help in achieving their health goals.