LIVINGSTON, NJ — Four months after opening at Livingston Town Center, the owners of Pure Barre Livingston, located at 1150 Town Center Way, recently held a commemorative ribbon cutting ceremony to officially celebrate its grand opening.
Members of the Livingston Township Council and Livingston Area Chamber of Commerce (LACC)—including Councilman Michael Vieira, Deputy Mayor Rudy Fernandez, LACC President Monte Ehrenkranz, LACC executive director Beth Lippman and LACC members Ira Drucks and Punam Bhargav—joined Mayor Al Anthony in cutting the ribbon to mark the occasion.
Alex Zaltsman, owner of Livingston’s Pure Barre, reported during the event that he has been extremely satisfied with the community’s response since opening earlier this year.
“Many people have come in to tour our facilities,” he said. “We offer memberships as well as drop-in fees for those who want to pay per visit.”
Zaltsman, a longtime Essex County resident who previously worked in the computer software industry, said he chose to open the studio in Livingston because of its demographics. He noted that many residents in town are “health conscious” and enjoy exercise.
In fact, Zaltsman said he has enjoyed Pure Barre’s Livingston location so much that he hopes to open a Row House in town as well because “cross-training is a good way to become and continue to be fit.”
“Our residents are always concerned about good health,” the mayor said in agreement. “This provides a vigorous workout for those who really want a challenge. We welcome Pure Barre and wish them the best of luck.”
Printed on the facility’s window is the Pure Barre motto, “lift, tone, burn,” which is a testament to that vigorous workout.
Zaltsman, who often participates in the studio’s classes, said there is a common misconception that Barre classes are populated only by women only. However, he and his instructor want residents to know that “Pure Barre is great for men, too,” and that Pure Barre already has many male clients who enjoy the workouts
Combining movements and poses from ballet, Pilates and yoga, Barre classes utilize a ballet bar, exercise bands and exercise balls to work on arms, legs, core and gluteus muscles. The low-impact workout is intended to help clients build strength and flexibility while also creating muscle definition, increasing flexibility and improving posture.
According to the website, there are currently about 500 Pure Barre studios across North America that serve more than 550,000 members. Classes focus on small movements that “target strength, cardio and flexibility for people of all levels, providing clients with self-focused time to transform the body and mind.”
Pure Barre Livingston is currently offering a 50-minute “Foundations” class that introduces first timers to the basic movements.
Visit Livingston Pure Barre or call (973)-500-6655 to learn more.