On Friday, March 29, the Salvatore Minardi Salon at 8 Park Avenue in Madison, New Jersey, will “spin hair into gold” with a fundraising event to benefit the American Cancer Society. Entitled Beauty Will Cure, from 10 AM to 4:00 PM that day, one hundred percent of the proceeds from all washes, cuts and color at the Salon, will be donated to the fight against cancer. 

This is the sixth year that salon owner Salvatore Minardi is hosting the event in honor of his late sister Mari Minardi Goldberg, who passed away in 2004. Minardi has invited other salons in the area to participate in this year’s fundraiser, and hopes that eventually, the last Friday of March will be known as Beauty Will Cure Day nationally, with salons all over the country donating that day’s proceeds to the American Cancer Society.

“Beauty and hair are central to making a person feel confident and good about themselves,” says the Award-winning Minardi, whose family boasts three generations in the beauty business. “In the fight against cancer, feeling beautiful is half the battle.”

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The Beauty Will Cure event at the Minardi Salon is one of the kick-off events leading up to the sixth Annual Starry Night Gala – Celebrating 100 Years of the American Cancer Society that will be taking place on Saturday, May 11th at the Hamilton Farm Golf Club in Gladstone, NJ. All Starry Night Gala ticket holders are invited to have their hair done for the Gala at The Minardi Salon, and will receive a 10% discount on services on Friday and Saturday May 10th and 11th.  In addition, the Salon will raffle off Blow Out Certificates every hour during the event that can be used at a later date.

This year, as part of the Beauty Will Cure fundraiser, mosaic artist Cathy Lazar will begin work on a 2 1/2' x 2 1/2' framed "Princess Portrait" of Mari Minardi Goldberg. The portrait will portray Mari with an elaborate hairdo that will be made entirely from mosaic pieces, beads, jewels, ceramic flowers and other embellishments. Visitors to the Minardi Salon will be encouraged to purchase a mosaic piece in honor of a loved one touched by cancer, and affix it to Mari's hairdo, then inscribe their loved one’s name in a special area that will accompany the finished portrait.  The proceeds from the purchase of each mosaic piece for the Princess Portrait will also go to the American Cancer Society. The beautifully- adorned portrait will hang in the Minardi Salon as an artistic tribute to Salvatore Minardi's sister. 

“We are so grateful to Salvatore Minardi for his generosity,” said Nancy Marino, Director of Distinguished Events for the American Cancer Society. “His empathy and deep understanding of what it means to feel good about your appearance while battling cancer, has had a positive effect that is so much more than skin deep.”

All seven work stations at the Minardi Salon will be available for sponsorship during the Beauty Will Cure event.  As a unique way to honor and celebrate the life of a loved one who is or has been affected by cancer, each sponsored work station can be customized with photos and literature for the entire day. The price of sponsorship is $250 for each of the six Minardi stylists’ work stations, and $500 for Salvatore himself.

About the Salvatore Minardi Salon
The Salvatore Minardi Salon represents an unsurpassed level of professional service, personalized attention and genuine caring. Each highly accomplished staff member is trained in European artistry, the newest technologies, and a unique approach to creative collaboration. Named one of “America’s Best” by ELLE Magazine, the Salon located at 8 Park Avenue in Madison, NJ, has been living up to its motto “Creating Today’s Beauty,” for the past 12 years. To make an appointment for Beauty Will Cure, or to make a donation call (973) 443-4455 or visit www.salvatoreminardisalon.com. Walk-ins are also invited and welcome.

About the American Cancer Society
The American Cancer Society is celebrating its 100 Anniversary this year, and combines an unyielding passion with a century of experience to save lives and end suffering from cancer. As a global grassroots force of more than three million volunteers, we fight for every birthday threatened by every cancer in every community. We save lives by helping people stay well by preventing cancer or detecting it early; helping people get well by being there for them during and after a cancer diagnosis; by finding cures through investment in groundbreaking discovery; and by fighting back by rallying lawmakers to pass laws to defeat cancer and by rallying communities worldwide to join the fight. As the nation’s largest non-governmental investor in cancer research, contributing about $3.4 billion, we turn what we know about cancer into what we do. As a result, more than 11 million people in America who have had cancer and countless more who have avoided it will be celebrating birthdays this year. To learn more about us or to get help, call us any time, day or night, at 1-800-227-2345 or visit cancer.org.