MADISON, NJ—Sometimes all a lady needs is a night out with the girls, and Madison’s Ladies Night Out event Thursday provided a night to remember for more than 100 women.

At least 30 downtown businesses took part in Thursday’s event, hosted by the Madison Chamber of Commerce. Each business flew green and pink balloons outside to signal their participation to passersby.

Many hosted special events and giveaways, including Club Pilates—one of Madison’s newest businesses and a TAPinto Madison sponsor—which held a gift basket raffle. The winner received a one-month membership, t-shirt, a water bottle and a pair of toe socks, according to Club Pilates owner Caroline Collins.

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“This is a great opportunity for us to meet women walking around town who may not have heard about our studio yet,” Collins said. “As a new business it’s sort of a no-brainer.”

Just a few steps up the street, Waxing the City, a TAPinto Madison sponsor, offered a 2-for-1 “Gal Pal Brow Deal.” So many people came in for the deal that there weren’t enough appointments to fit everyone in, and weekend appointments were booked for those who were unable to take advantage of the deal during Thursday’s event, according to the shop’s owner Joy O’Meara, who runs the business with her husband, Humberto Wispe.

O’Meara said she loves Madison and was excited to participate in Ladies Night Out.

“The majority of our clients are women so it only seemed fitting to participate,” she said. “Since we’re relatively new we thought this would give people the chance to come in and try something out and have a good time with their friends as well.”

Off the Main Street drag, TAPinto Madison sponsor Adams Dental on Kings Road hosted a cocktail party featuring live music from Bill Robinson and John Carlini, a jazz duo that frequents Madison’s Shanghai Jazz.

“Instead of setting up a table (downtown) we figured, ‘Why don’t we do something here to get people to walk over to us?’” said Adams Dental office manager Andrea Ceresa. She said she hoped their event would “get people to see that there’s places other than just in the center of town.”

The event’s main sponsors were Whole Foods Market and STITCH Boutique. Registration took place at Short Stories Bookshop & Community Hub, where gift bags were handed out to the first 100 registrants.