MADISON, NJ - Families and residents scanned Waverly Place Saturday in search of eggs and the Easter Bunny during Madison’s 5th annual Easter Fun Fest.

Businesses in downtown Madison with balloons on their doors participated in the egg hunt by providing children with Easter eggs full of candy and surprises to be handed in at the Chamber of Commerce booth.

Chances to win prizes that ranged from a bike, to flowers for mom or car wash supplies for dad were possible. Peter Daniele, vice president of Madison Chamber of Commerce, likes the concept.

“It gets the kids out to have a good time,” said Daniele, “it also promotes business.”

Daniele stood at a table full of prizes provided by Madison businesses for raffle on Waverly Place and Main Street including a bicycle he donated from Madison Bicycle Shop.

The kids walked through downtown Madison and in and out of businesses such as Doodle Bugz, and Waverly T.V.

“It gets people downtown, the people that don’t know about you,” said Dave Sainato, owner of Waverly T.V. “We enjoy the kids coming in, it’s a nice thing they do every year.”

Sharon Grimm of Madison Pet Shop says everyone loves to stop and see the animals, and that it's good to see the kids.

First-time egg hunters Erin and Aiden O’Brien were waiting for friends to begin hunting.

“It’s our first time doing it here,” said their mother Mandy O’Brien “We came out to enjoy our first Easter egg hunt.”