MADISON, NJ - The MAX Challenge opened it's doors Sunday at 35 Main Street with a grand opening, motivational speakers and ribbon cutting.  Mayor Bob Conley attended to help cut the official town red ribbon. 

Trainers were on hand to discuss the program with the first "class" of challenge participants and current program goers from the Montclair NJ spoke about their journey.

Part of the MAX Challenge includes a $1000 achievement prize.  "All members are entered into win the Grand Prize as an added incentive to stay on course and everyone who takes their before picture with us, and an after picture can win," said Greg Kleiman MAX Challenge Madison Co-owner.  "The other members vote on their transformation based on attendance, attitude and picture. There is a finalist chosen in each class and then ultimately the trainers weigh in and we award the winner in a fun way." 

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Classes run Monday through Friday and a nutritional program set the tone for the 10-weeks.  

"We are so excited we are open here in Madison," said Toby Bavli, Co-owner. " We are so happy with the turn out and cannot wait to get things rolling in Madison this week."