Health & Wellness

Press Releases

New Sports Performance Center Opens in Madison

Inception Sports Performance is a brand-new state of the art sports performance training center that has recently opened as an annex to Madison Medical and Sports Rehabilitation in Madison. Located inside the Madison Medical facility, at 345 Main Street, Inception Sports Performance offers high quality training to athletes of all ages and levels.

At Inception we understand the importance of treating each athlete as an individual regarding their sport AND position. Inception athletes are first given an extensive athletic evaluation in order to assess their biomechanical function and physiological strengths and weaknesses.

Inception’s strength and conditioning specialists are highly trained in the subjects of exercise physiology and strength and conditioning. Our training staff is comprised of individuals with degrees in exercise science and vast professional work experience with younger, high school, college, semi-pro, and professional athletes.

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By addressing all the key components that make up an elite athlete our specialists will help you become faster, stronger, and more athletic by focusing on strength development, speed, agility, acceleration, and of course core development. Physical preparation is just one part of training and that is why we tackle the mental prep aspect of training as well. We also educate our athletes on pre-habilitation and injury prevention exercises that are appropriate for the individual athlete.

Our athletes are given the appropriate tools for developing and excelling both mentally and physically on and off the field. Through a multi-faceted training approach our staff at Inception Sports Performance will help you achieve your ultimate potential.

Our services include: sport and position specific training, nutritional counseling, access to our batting and throwing cage, on site physical therapy, chiropractic and medical services, sports vision training, and sports psychology.

Visit us on our website at for more information.

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The Madison Area YMCA’s “The Mind Matters 5K: Mentally Healthy One Stride at a Time” is Wednesday, May 16

April 26, 2018

Calling all runners! Lace up your running shoes for a great cause. On Wednesday, May 16, 2018, the Madison Area YMCA will host "The Mind Matters 5K: Mentally Healthy One Stride at a Time” and 1-mile family fun run/walk on the campus of Giralda Farms in Madison. This is the 22nd year that Pfizer has served as the lead corporate sponsor of the race.


All proceeds ...

Letter to the Editor: Don't Complain. Vote!

April 14, 2018

Don’t Complain; Vote!

It’s no secret that people have strong feelings about what’s happening in our country. It’s also true that much of politics is local. In November, 11th District residents will have the opportunity to choose a new congressional representative who will not only serve as a critical check on the federal level, but also determine how our distract fares ...