Fairleigh Dickinson University’s Rothman Institute of Entrepreneurship will host Jeff Hoffman, Co-Founder of Priceline, on May 2, 2011, for the thirteenth annual Richard M. Clarke Distinguished Entrepreneurial Lecture and Awards Ceremonies for the 2011 FDU Innovation Challenge. The event will be held in Hennessy Hall, at FDU’s College at Florham in Madison, NJ from 6 p.m. to 8:15 p.m.

The evening will begin with an elegant reception on the portico outside Hennessy Hall at 6 p.m., followed by the awards ceremony for the FDU Innovation Challenge Awards at 6:45 p.m. Hoffman will share his entrepreneurial journey at 7:15 p.m.

Hoffman is an accomplished entrepreneur and innovator. Having launched his first software company while still a student at Yale University, Hoffman has founded and grown a series of successful startup companies. Best known as a founder and CEO in the Priceline.com family of companies, Hoffman led the development and launch of Priceleine’s consumer company. Priceline is website which helps travelers obtain discount rates for airline tickets and hotel stays.

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Hoffman is currently a partner in ColorJar, a venture accelerator firm that assists entrepreneurs launch and grow new business ventures. In this capacity, Hoffman works with startup companies all over the country to help turn great ideas in to profitable businesses.

Part of the Silberman College of Business since 1989, the mission of the Rothman Institute for Entrepreneurship is to teach and support entrepreneurship and innovation in the academic, business and nonprofit communities. An outstanding entrepreneurship curriculum taught by an excellent faculty has helped make the academic program among the top 20 in the nation (as ranked by the Princeton Review).

Admission is free but registration is required. For more information or to register, contact the Rothman Institute at 973-443-8842 or rothman@fdu.edu. FDU’s College at Florham is at 285 Madison Ave., Madison, N.J.