Area residents can access exclusive discounts and incentives at local businesses with the 2018 Madison Loyalty Rewards Card, now available for purchase at The Madison Pharmacy on 66 Main St. 

The card costs $10 and can be used an unlimited amount of times throughout the year. It comes with a key tag “for added convenience,” said the Madison Area Chamber of Commerce. 

A list of participating businesses and offers is available on the Madison Chamber website, as well as on the front and back of the card. 

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"The Madison Loyalty Rewards Card is a simple and fun way for our community to support the local merchants and a great vehicle for our businesses to reward our loyal customers," said John Morris, Madison Chamber president and owner of Stewart-Morris Awards, Gifts & Flags on 71 Kings Rd.  

The rewards card is sponsored by Coldwell Banker Residential Brokerage in Madison.