Business & Finance

Waxing The City Brings A Modern, Metropolitan Feel To Downtown Madison


MADISON, NJ- There’s an unmistakable Soho vibe walking down Main Street these days, thanks in part to Waxing the City, a modern new studio specializing in hair removal located at the corner of Green Village and Main Street near Short Stories. Originating in Denver, Waxing the City provides both men and women with a comfortable, expert waxing experience more typical of the upscale boutiques you would find in an urban locale.

Husband and wife owners Joy O’Meara and Humberto Wispe, who live nearby in Florham Park, chose Madison as the location for their studio after falling in love with the town.

“We’ve been coming to Madison for years for dinner at Rocco’s or Poor Herbie’s, and we have always been so impressed by the people and the feeling of community,” said O’Meara. “We were so happy to find the perfect downtown space here.”

Sign Up for E-News

O’Meara said her team of certified cerologists use a proprietary blend of wax made exclusively for them in Spain. For the face and more sensitive areas of the body, they use a hard wax that shrink wraps and hardens the hair, lifting it from the skin and causing less pain. For larger areas such as legs, arms, chest and back, they use a more traditional soft wax. In addition, the licensed estheticians use special mapping techniques and smaller strips to give them more control -- especially when it comes to the bikini area.

“All of our bikini and Brazilian clients are treated with the utmost care and discretion,” said O’Meara. “We recognize that a bikini wax or Brazilian is a very intimate service, so we go to great lengths to make sure our client is comfortable, relaxed, and appropriately covered during the service. You will find that we really pay attention to the details.”

O’Meara also stressed how Waxing the City is 100 percent dedicated to waxing. “We aren’t a hair or nail salon who also does waxing. We are focused on providing a superior waxing experience for every one of our clients, no matter what they are coming in for,” she said.

The cerologists will take the time to talk to you before you get your wax and discuss any concerns or adverse reactions you may have had in the past. When one client mentioned that she tends to break out after a lip wax, the cerologist recommended applying two different calming products -- one with antiseptic properties on the left and one with soothing lavender on the right -- to try to identify and isolate the problem. If the client reacted more on right, for example, then she would know to avoid applying a lavender oil after a lip wax in the future.

“I also wanted to mention that we are particularly sensitive to the distinct needs of men when it comes to their hair removal,” said O’Meara. “Our studio is warm, hip and comfortable, and we designed it to be very inclusive of men; we are definitely a unisex studio. My husband is an avid waxer, so we know personally how to cater to this group.”

Soon, Waxing the City will be introducing a loyalty program as well as specials for clients looking to get away for Spring Break. There are also a variety of customized add-on services clients can ask about at their first visit. For more information, call Waxing the City at 973-845-9700 or visit

TAP Into Another Town's News:

Sign Up for E-News


Madison Area YMCA Charity Golf Outing and Dinner Reception to Send More Kids than Ever to Summer Camp

June 22, 2018

The Madison Area YMCA’s 21st Annual Charity Golf Classic and “Camp for One, Camp for All” dinner reception held at Morris County Golf Club in Morristown will send more children to summer camp than ever before. Event proceeds exceeded $100,000.

Citi Global Markets was the presenting sponsor. Bank of America Merrill Lynch and Credit Suisse were tournament sponsors.

More ...


AtlantiCast Episode 17

On this week’s AtlantiCast, it’s National Men’s Health Month, so check out important health tips for you or the men in your life, learn about groundbreaking research into breast cancer treatment that could mean an end to chemotherapy for some patients, meet a local sports hero who’s living his baseball dreams thanks to Goryeb Children’s Hospital and much ...

Cool Ways to Save Money This Summer

As the summer temperatures rise, home cooling costs rise as well. But there are ways to help save money without sweating the heat:

To increase your cooling system’s efficiency by as much as 20%, get it checked out for summer.  A technician will clean the condenser, make sure you have the optimal amount of refrigerant, and ensure the airflow over the coil is ...