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TAPinto Franchised Local News Network Breaks 7M Readers, 23.7M Page Views

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NEW PROVIDENCE, NJ – TAPinto.net, a network of more than 70 online hyperlocal news sites in New Jersey and New York, broke 7 million readers and 23.7 million page views during the last year. 

From Jan. 8, 2017 to Jan. 7, 2018, TAPinto registered 7,025,372 readers and 23,792,903 page views, up from 5,352,395 readers and 18,496,885 page views during the same period a year ago. 

During the same period, TAPinto grew from 54 sites to 71, 66 of which are currently franchised to local owner/publishers.

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"At a time when many news organizations have reduced or eliminated their local news coverage, TAPinto is providing original local news coverage on a daily basis in our communities," said TAPinto.net Chief Executive Officer and publisher Michael Shapiro. "While other publications are engaging in click-bait and content aggregation in a quest for page views, we are providing a sustainable path forward, demonstrating that you can generate large traffic numbers without sensationalizing the news or becoming the neighborhood gossip page."

TAPinto provides the backend training and support to its franchisees. Current franchisees include business development executives, marketing and communications professionals, hardcopy newspaper publishers, public relations firms, veteran journalists, attorneys, financial advisors, realtors, the Plainfield YMCA and St. Bonaventure University.  

"TAPinto sites are locally owned and operated and do their own original local news reporting," Shapiro said. "That local ownership and local reporting makes all the difference."

TAPinto.net, which began in 2008 as an all-online local newspaper in New Providence founded by Michael and Lauryn Shapiro, is now the largest local news network in New Jersey. TAPinto provides original local news reporting on a daily basis in more than 100 towns and continues to grow while other media organizations are slashing local news coverage, regionalizing coverage and laying off journalists.     

"We've created a growing and successful network of online local news sites that has become a model for the struggling media industry," Shapiro said. "Our innovative model enables our sites to not only produce great original local news content but to also achieve record-breaking traffic and financial sustainability."

"As we begin 2018, we look forward to continued expansion into new communities while providing our readers with the high quality news and information that they deserve. Thank you to our readers and our advertisers for your loyalty and support. We would not be here without you." 

For more information on franchising TAPinto in your area, please click here. To TAPinto your town's news, click here.

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Madison

Madison High School Class of 2020 Invites the Public to 'Disney Sing-Along and Story Time' Event This Saturday

January 18, 2018

Calling all princesses, pirates and any other favorite characters!

The MHS Class of 2020 invites you to join us for our very first Disney sing-along and story time! We welcome you to a morning of crafts, storytelling, singing and yummy treats on Saturday, Jan. 20 from 9-11 a.m. at Madison High School, 170 Ridgedale Ave.

Feel free to wear your best Disney costumes. This ...

Saturday: Women's March Road Closures in Morristown

January 20, 2018

MORRISTOWN, NJ –Motorists and area residents are reminded that there are several road closures in effect for Saturday, Jan. 20 due to the Women's March on New Jersey 2018.

Organizers are expecting large crowds, which will impact traffic throughout the area. Motorists are urged to plan alternate routes or allow extra time when traveling through town. 

Road closures will take ...

WalletHub Ranks NJ 2nd Worst State to Retire In

January 16, 2018

NJ — If it seems like everyone in New Jersey moves to Florida when it’s time to retire, there’s good reason. In a new study, finance website WalletHub ranks New Jersey the second worst state to retire in. Only Kentucky was ranked lower. Florida, on the other hand, was ranked no. 1.

WalletHub said it compared the 50 US states across 41 key metrics, with a data set ...

AtlantiCast

AtlantiCast: Episode 010

On this week’s AtlantiCast, we take you to the groundbreaking for an expansion to Morristown Medical Center, introduce you to the newest babies of 2018 at Atlantic Health System and share some must-see winter weather tips!

 

Upcoming Events

Tue, January 23, 4:15 PM

Museum of Early Trades and Crafts, Madison

Yankee Ingenuity: Problem-Solving in Early America

Arts & Entertainment Education

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Tue, January 23, 7:30 PM

Madison Area YMCA - Welcome Center, Madison

Winter Session Open Registration Begins

Giving Back Health & Wellness

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Thu, January 25, 7:00 PM

Museum of Early Trades and Crafts, Madison

Edison and the Origins of Electric Lighting

Arts & Entertainment Education