MADISON, NJ  - On Saturday, November 30, Madison will come alive with the kick-off to the holiday shopping season with Small Business Saturday. Small Business Saturday is a day when shoppers are encouraged to forgo the mall and all the big department store chains to shop small at local stores.

The trend started in 2010 and was inspired by an American Express campaign that gave shoppers incentives when they used their American Express credit card on Small Business Saturday. Last year, more than 80 million people checked out Main Street USA's across the nation to do some holiday shopping.

New Jersey has some pretty amazing down towns that are ideal for gift buying. Many offer quaint thoroughfares that are stocked with specialty stores, great restaurants as well as picturesque backdrops with an old-fashioned holiday feel. Check out Morristown  for Small Business Saturday as well as throughout the holiday season and beyond.

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Madison pulls out all the stops for the holidays and is the perfect place to spend Small Business Saturday or any Saturday for that matter. There is plenty of holiday atmosphere to enjoy and of course, gifts to buy. 

To find more retailers taking part in the promotion, just visit the Small Business Saturday website, click on "Find Out Where To Shop" in the menu at the top of the screen and type in your ZIP code.