Chatham, NJVolunteers from the Madison Chatham Coalition (MCC), Municipal Alliance Committee of the Chathams (MACC), law enforcement of the Chathams, Chatham Borough government and all four alcohol retailers in Chatham participated in the second Sticker Shock campaign of the year on June 24 and 25. The first one was held in February.

For the second year in a row, Bottle King and Cottage Deli and Wine in the borough and Hickory Wine Cellar and USA Wine Traders Club in the townshipparticipated in the campaign which aims to deter the sale of alcoholic beverages by adults to underage kids. The stores welcomed thegroup to paste more than 1,000 bright green“21 means 21” stickers on cases of beer and hard seltzer. The campaign also intended to remind teens to make healthy choices, free from drugs and alcohol. 

“The Madison Chatham Coalition and the Municipal Alliance Committee of the Chathams are grateful for the support from these retailers, the Chatham Borough Police Department, the Chatham Township Police Department and Chatham Borough Council,” said MCC Director Allison Bardon.

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About the Madison Chatham Coalition (MCC)

The Madison Chatham Coalition is funded by the Office of National Drug Control Policy and is a collaborative partnership between the Substance Abuse and Mental Health Services Administration and Community Anti-Drug Coalitions of America. The Madison Area YMCA is a community partner and the local fiscal agent of the Madison Chatham Coalition. For more information about the Madison Chatham Coalition, please visit  or contact the Madison Chatham Coalition Coordinator Allison Bardon at  or 973.822.9622 x2250.


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