MADISON, NJ - With the number of coronavirus cases rising across the nation, some people are getting scared. But others are braving the crisis and finding the will to support others during these troubling times. One such place in Madison is Suburban Shoes, owned by Frank Cocuzza Jr., from Hillsborough.

“This Coronavirus has changed the way that people go about their lives,” said Cocuzza. “There is no one that is not being affecting by this. It’s a colossal crisis. Everyone’s in this together.”

Cocuzza has been in the shoes business for 20 years, following in his father Frank Sr.’s footsteps. Suburban Shoes itself has been open in Madison for the past 73 years, and starting from March 20th, the customers of the local Madison business decided to give back to state hospitals. They did this by purchasing non-slip, waterproof shoes (that can also be bleached down), which would then be delivered by Suburban Shoes.

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These shoes intend to go to hospitals, such as St. Peter’s, in New Brunswick, Penn Medicine, in Princeton, Saint Clare’s, in Denville, Holy Name Medical Center, in Teaneck, St. Joseph’s Health, in Paterson, Robert Wood Johnson, in New Brunswick, Jersey Shore Medical Center, in Neptune City.

“By the end of this week, we have collected over 800 pairs of shoes,” said Cocuzza. “This, we didn’t expect at all! It started off as a request from a nurse at Morristown Memorial to fulfill the needs of the hospital workers. At the time, they were literally wearing plastic bags over their feet. As it went on, more and more hospitals made requests for these special shoes. Our customers come to buy the shoes from us, and we make the deliveries.”

In the recent weeks, deliveries have been made to healthcare givers at Morristown Memorial, Hunterdon Medical Center, in Flemington, Overlook Hospital, in Summit, and St. Barnabas Hospital, in Livingston, and Robert Wood Johnson, in Somerset. And more deliveries intend to be made by Suburban Shoes.

“Our customers are the ones driving the bus on this,” said Cocuzza. “People are all coming together to do their part during these troubled times. We’ve gotten orders from people as far as Texas. Some people may have relatives in hospitals in this area.”

Cocuzza also said this selfless effort to support healthcare workers also helps business at Suburban Show.

“It’s very helpful,” said Cocuzza. “Our employees are working from home, updating social media and hopeful to return to normal business once we’re given the full clear.”

And Suburban Shoes is getting great reception from state hospitals.

“And the bottom line is that the workers are filled with emotions,” said Cocuzza. “They are so appreciative of our customers buying these shoes. They are overjoyed and grateful, and it gives me double satisfaction seeing the look on these health workers’ faces. And it’s given me the best shot to reopen after this is over.”

Aside from Suburban Shoes, people can also purchase the same shoes for health workers at Footwear Disturber, in Tri-State area.

To learn more about Suburban Shoes, and how to donate to your local hospitals, visit the business’s website at, or visit them on Facebook at


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