MADISON, NJ - During the month of September, the Borough of Madison will launch a Street Smart Campaign that hopes to change behaviors related to pedestrian safety.

Street Smart is a statewide awareness campaign that combines educational outreach with high visible law enforcement. This is the first campaign for Madison and began in response to several incidents that happened in town. In June, a 68-year-old woman was struck and killed by a motorist near the intersection of Wilmer Street and Green Village Road in a hit-and-run and more recently an 8-year-old boy on a bike was struck by a car on Madison Avenue in a hit-and-run.

“Madison has a great reputation as a walkable community but with that comes the responsibility of all acting in a safe manner,” said Robert Conley, Mayor of the Borough of Madison. “I look forward to the launch of the Street Smart campaign as it educates pedestrians on safe walking habits and reinforces with drivers that when they are behind the wheel 100 percent of their attention goes to driving and they must always share the road.”

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Street Smart’s focuses on safe travel roles and responsibilities for both pedestrians and motorists alike. Since its creation in 2013, more than 100 communities have participated in Street Smart NJ. Campaign signs are displayed on tip cards, posters, banners and street signs throughout the community and in local businesses during the campaign as a visual reminder for drivers and pedestrians.

“Every community that conducts a Street Smart campaign helps us get closer to the ultimate goal of zero fatalities on our roadways,” said TransOptions President Dan Callas. “TransOptions applauds Madison for its efforts on pedestrian safety and we look forward to helping them on this campaign.”

“Madison has actively developed bike routes, traffic calming and complete streets in addition to basic maintenance of roads, sidewalks, signals and signage,” said Robert Vogel, Madison Borough Engineer. “TransOptions and the Street Smart program brings common sense education and enforcement activities together to complement Madison’s infrastructure investment and make our roadway corridors safer and more accessible for multiple users.”


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