Business & Finance

Halston Media Launches The Katonah-Lewisboro Times

c9f69915ea3581b09089_d69cb8dbae6ad515c2a7_59108.jpg
Sen. Terrence Murphy, center, presents Halston Media publisher Brett Freeman with a proclamation honoring the debut of the new Katonah-Lewisboro Times, as the Halston staff looks on. Credits: John Winton
c9f69915ea3581b09089_d69cb8dbae6ad515c2a7_59108.jpg

MAHOPAC, N.Y.-Halston Media continues to beat the odds.

While other newspaper companies continue to shrink or fold, Halston, the parent company of Mahopac News, continues to grow.

On March 8, Halston rolled out its fifth publication—The Katonah-Lewisboro Times, which now joins the family of four existing papers: Mahopac News, North Salem News, The Somers Record and Yorktown News.

Sign Up for E-News

“When people hear about papers dying, I point out that we are in a different industry than those newspapers,” said Brett Freeman, Halston Media’s publisher and co-founder. “The large regional dailies are struggling in part because they are competing with the internet in a way that we are not. You really can’t find quality local content online, except like on our sites. Even our competitors chose a different business model than us. We are the only ones who produce content exclusively for each community.”

Freeman started Halston Media in July 2009 with his business partners, including Shelley Kilcoyne and his father, Ken. They launched Mahopac News the following year. In 2011, The Somers Record joined the fold and in 2012, Yorktown News made its debut.

“We took a hiatus after that for a few years where we didn’t add anything else,” Freeman said. “I think it was because I didn’t have the organization in place that I needed. I didn’t have enough people.”

Then, in 2015, North Salem News was born.

Freeman said the first eight years at the helm of Halston Media provided him with a steep learning curve.

“I started out as a journalist; I was not a businessman,” Freeman said. “I made a lot of mistakes over the past eight years, but I learned a lot. At this point, I consider myself a businessman as much as a journalist.”

Now, he says, an opportunity has presented itself to continue the company’s growth.

“One of the reasons we started this new paper is because over the years we’ve had many clients who said they would love to see our papers over in the Katonah-Lewisboro area,” he said. “When the Lewisboro Ledger folded, there was a void and there was no paper exclusively covering the Katonah-Lewisboro School District. We figured that would be our niche.”

Freeman said that when he started Halston Media, which has offices in Mahopac and Somers, it was always his intention to create multiple publications.

“With our economies of scale and investments in all our infrastructure and talented people, we are better able to serve each community, including our readers and advertisers,” Freeman said.

Like Halston’s other four papers, The Katonah-Lewisboro Times will arrive each week in people’s mailboxes for free. It will reach 5,000 mailboxes.

“I think we are getting an incredible buzz from the business community,” Freeman said. “[Editor] Brian Marschhauser has had wonderful meetings with the police chiefs and the school superintendent and other officials. Everybody is on board and excited. We are filling a void, so this will be an exciting venture.”

On Thursday, March 1, Freeman and the employees of Halston Media were invited to state Sen. Terrence Murphy’s office, where the senator presented them with a proclamation honoring the launch of the new paper.

“I think it’s amazing what you guys do,” Murphy told them.

The proclamation, in part, reads: “Whereas The Katonah-Lewisboro Times will certainly continue Halston Media’s excellent history of outstanding coverage of municipal and school news, sports, business, crime and fascinating profiles; now, therefore be it resolved that I, as a duly elected member of the Senate of the State of New York, on behalf of the citizens, do hereby congratulate Halston Media upon the launch of The Katonah-Lewisboro Times.”

Freeman said that he wouldn’t have been able to launch the new paper without his current staff.

“It is not easy starting or expanding a business in New York in 2018, so it’s definitely an accomplishment,” he said. “We couldn’t do this without the team we have in place. Halston Media is filled with talented people.

“One thing I discovered with a small business is you can’t really hire people who are very green,” he added. “You have to hire people who either have incredible talent with great potential and can learn quickly, or you have to hire people who have extensive experience in what they do. I feel like we have an A team in place. I am incredibly proud of this team. We have award-winning publications and we will continue to succeed.”

TAP Into Another Town's News:

You May Also Be Interested In

Sign Up for E-News

Mahopac

Here's What You Missed Last Week

Last week, the Daily News ran a headline, “When is our father coming home?” This dealt with a person here illegally, married to an American woman with a family, who was arrested at an Army base while delivering pizza. You are supposed to think that U.S. Immigration and Customs Enforcement (ICE), under Trump, is tearing families apart. As usual, it was a crock of cow pies. It was ...

Watergate Analogies Apply to Obama, Not Trump

My liberal counterpart in this publication is about my age. Maybe I am the baby of the group, but we all have had the same seminal experiences of our youth: Vietnam, the civil rights movement and Watergate. These are what shaped our political perspectives.

Looking back, maybe, just maybe those who thought Nixon was really deserving of his fate cannot be faulted for thinking so. It was once ...

Reagan on Trump

The party of “Honest Abe” has now become the party of Dishonest Don, and what follows are some disturbing displays of a Republican Party that has become devoid of conscience:

• More than 4,600 American citizens dead in Puerto Rico—a postscript to the government’s abysmal response to the widespread devastation of Hurricane Maria; 
• The underhanded ...

The Rich Get Richer, and We’re Paying For It

According to a Harvard University study published late last year, most Americans believe that the richest 20 percent of Americans own just half of the nation’s wealth. Wrong! The top 20 percent own 93 percent of the nation’s wealth, and the top 1 percent own 40 percent of that wealth. Additionally, the top 10 percent of earners in 2017 took home more than half the nation’s ...

Competing—Against Yourself

This is the time of year when students are recognized at public ceremonies for notable achievements in their studies, their sports and in their extracurricular pursuits.

Where we live, there are awards in various sports that are named for our son, who also is memorialized by town ballfield Harrison Apar Field of Dreams and a charitable foundation of the same name.

Due to a rare dwarfism, ...

Honoring Our Veterans’ Freedom of Speech

Memorial Day is over, but writing about America’s veterans doesn’t have an expiration date.

My dad, George, was as proud a veteran as you’d meet. He served in the Army in World War II and loved our country no less than the next veteran. I am proud of him, as is my brother, Robert, who served in the Air Force.

Growing up, the one vacation we took each year was spent with ...

I Come from the Land Down Under

I know this is a family column, so I’m going to put this in as delicate terms as possible.

This morning I woke up and I knew, as sure as the sun shines over Bora Bora, that something was very, very wrong in that place in my body where the Bora Bora sun doesn’t shine.

It’s that place I used to refer to my daughter as her hoo-hoo. But it certainly wasn’t a happy ...

Mouthing Off

When I went for oral surgery last spring, the doctor told me he could only do one half of my mouth that day or I wouldn’t be able to eat for two weeks. Considering it was almost bathing suit season, I didn’t think that was necessarily a bad thing. But he convinced me otherwise, and told me if I was really gung ho about getting it all done, I could come back in a month or so to have ...

Upcoming Events

Carousel_image_b4cc78dd32adbbf57c97_2018_hiv_testing_day_eng

Wed, June 27, 9:00 AM

Putnam County Department of Health, Brewster

PCDOH Free HIV Testing Day

Health & Wellness