The following information is sourced from a podcast that was published Nov. 3. You can hear it at socialmediaexaminer.com.

The other day on Facebook, someone I follow posted a comment wondering if he should unfriend people whom he concluded were no longer active because he hadn’t seen any posts by them lately. I commented under his post that it doesn’t mean they are not active, just that he’s not seeing their activity.

If you’re on Facebook, you are one of more than 2 billion people. For more than half of those people, Facebook is like a second home; they go there every single day.
The average Facebook user has more than 500 friends and likes at least 150 other pages. As Dennis Yu of BlitzMetrics, a specialist in social media data analytics, says, here is the monumental challenge for Facebook: The amount of content posted and shared keeps growing exponentially, yet each Facebook user’s available time doesn’t change. That’s where Facebook’s algorithm comes in. Don’t get scared! I’m not going to describe that uber-geeky formula here (as if I could anyhow). It is enough to simply know that it is a mind-boggling and complex filter, which determines what Facebook users see on their pages.

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Think about it. With that average of 500 friends per Facebook user, there’s no earthly way we could see every one of each other’s posts on a daily basis. Facebook figures out which posts are most relevant to each of us, based on past behavior, and decides which select few we will see. 

There are many factors playing into that Facebook formula, such as how many times a day you go on Facebook. 

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