As a marketer, under APAR/PR, and as a private citizen, I come across promotional efforts by local organizations and individuals that cry out for help. Of course, non-profits count on donations and other groups solicit support of all kinds. What I mean in this case, though, is that the marketing materials themselves could use some help to improve the desired results.

To that end, let’s ...

Playwright Howard Meyer packs a lot of meaty food-for-thought into his new play, “Senescence,” which is having its premiere at Axial Theatre in Pleasantville, where it runs through Sunday, Nov. 18.

As always in his work, there’s a lot on this writer’s mind, and it’s all there on stage, in the dire situation depicted that has universal import, in the uniformly ...

We have a big dog. A very big, very white, very hairy dog. Much as we love him to pieces, the big white hairy dog has one down side. The big white hairy dog sheds like a Yeti. Of course, this isn’t a problem if you live in an igloo, or you have someone you dislike you can invite over who’s allergic to dog hair, or you’re someone who likes to knit with dog fur. However, since I ...

The dog sniffed me twice, circled my body, and then squatted and peed on my boot.

“Oh my, gosh! Bad, Bitsy, bad!” said Bitsy’s owner, dragging the tiny designer dog away from my dripping rubber boots. She turned to me somewhat aghast. “I’m so sorry—Bitsy has never done that before. At least you’re wearing raining rain boots. Lol!”

I was at a ...