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Mahopac

Marketing in the Great Outdoors

As a marketer, under APAR/PR, and as a private citizen, I come across promotional efforts by local organizations and individuals that cry out for help. Of course, non-profits count on donations and other groups solicit support of all kinds. What I mean in this case, though, is that the marketing materials themselves could use some help to improve the desired results.

To that end, let’s ...

On Stage: Small-Town Prophet, Big-Time Profits

Playwright Howard Meyer packs a lot of meaty food-for-thought into his new play, “Senescence,” which is having its premiere at Axial Theatre in Pleasantville, where it runs through Sunday, Nov. 18.

As always in his work, there’s a lot on this writer’s mind, and it’s all there on stage, in the dire situation depicted that has universal import, in the uniformly ...

Doggone, That’s a Lot of Dog Hair

We have a big dog. A very big, very white, very hairy dog. Much as we love him to pieces, the big white hairy dog has one down side. The big white hairy dog sheds like a Yeti. Of course, this isn’t a problem if you live in an igloo, or you have someone you dislike you can invite over who’s allergic to dog hair, or you’re someone who likes to knit with dog fur. However, since I ...

The Dog Is in the Pink

The dog sniffed me twice, circled my body, and then squatted and peed on my boot.

“Oh my, gosh! Bad, Bitsy, bad!” said Bitsy’s owner, dragging the tiny designer dog away from my dripping rubber boots. She turned to me somewhat aghast. “I’m so sorry—Bitsy has never done that before. At least you’re wearing raining rain boots. Lol!”

I was at a ...

Tobacco 21

November 8, 2018

To the Editor:

I’m so excited to learn Mary Ellen O’Dell, Putnam County Executive, recently signed the legislation to raise the age for the sale of cigarettes, e-cigarettes and tobacco products to 21!  I want to personally thank Mary Ellen and the county legislators for recognizing the importance of this legislation.  As a teacher of adolescents and cancer survivor, this ...