Dear Beloved Community,
Just like that, this newspaper’s business model changed overnight. We bet your world did, as well.
In order to continue delivering the news and information you’ve come to expect from us, we need help from our readers.
As a free newspaper, nearly 100 percent of our revenue until now has come from small businesses advertising with us. While many of our clients have stuck with us (and we are eternally grateful given the circumstances), we understandably have lost some advertising clients already. And with all the closures, event cancellations, and the growing need for social distancing, many more will cut back on advertising in the coming weeks, as they fight for their very survival.
Our hearts break for these businesses, and last week, we provided a free option for them to promote their offers on our TAPinto.net website. We even extended a hand of friendship to those businesses who have never advertised with us. They all contribute to life in our community, and we understand that everyone needs a helpful boost right now. We know many restaurants took advantage of this free service to promote the fact that they offer delivery and curb-side pickup. We encourage you to support these businesses, and others like them, especially at this time.
But This Puts Us In A Precarious Situation.
We can’t continue to operate entirely as we have been doing when we are only earning a fraction of our previous advertising revenue and still have to pay 100 percent of our payroll. Without that payroll, we would be unable to serve the community with the news and important information you have come to expect. This is on top of our other fixed costs, including printing and postage, and of course rent and utilities. All my colleagues are understandably worried, as am I.
We fully understand that everyone is in survival mode at the moment, and that many of you are in no position to give. But if you are, and this newspaper has made any positive difference in your life, or if you feel we've made a positive difference in your town, we ask that you please click HERE to contribute.
With Gratitude and Solidarity,
Brett Freeman, CEO & Publisher