Social Networking Mistakes to Avoid

2033168fc00e2b911e47_tapcolumn.jpg
2033168fc00e2b911e47_tapcolumn.jpg

Posting content on social networking sites is an easy, efficient, and effective way to boost your company’s marketing and PR strategies. Because sites like Facebook, Twitter, and LinkedIn are free, it’s a cost effect and powerful marketing tool.  However, if they are used the wrong way, they can have a negative impact on your business.  By posting something potentially offensive or focusing strictly on yourself, you may be sending your followers packing without even realizing it.  Below are a few social media mistakes you should avoid.

1. Not having a plan.  Any business can join social networks; however it is a matter of what you make of it.  Once you get started, it is important to have a clear outline of your goals and how these social media platforms will tie into your marketing or customer strategies.

2. Only talking about your business or products.  Yes, your social media should be used to promote your business, products and services, but you should not focus strictly on that.  Take the time to share articles and events that may be of interest to your followers.  This is a great way to share with your followers things of interest to you beyond your business scope.

Sign Up for E-News

3. Not having a bio.  On most social media sites, your company’s bio is the first thing someone sees.  Take this opportunity to be creative and let viewers know what your company does, as well as your location and website URL.  If they do not know who you are or what you do, give them a good reason to dig a little deeper.  Be sure to tell them how to reach you. 

4. Failure to engage.  All social media platforms are about interacting with your friends and followers.  Be engaged and interactive with your followers, respond to questions, and provide feedback when necessary. 

5. Posting infrequently.  If you only post once a week, don’t expect to gain new followers left and right.  Take the time to post content related to your company, relevant articles, and events four to five times a week.  This will keep you engaged with followers and also show that you are active on your social media sites.

While utilizing sites like Facebook, Twitter and LinkedIn may seem like a fool-proof marketing tool, there are dos and don’ts that are important to consider.  As you begin utilizing social networks, have a set agenda that you want to follow with goals and objectives in mind.  With the right plan, these sites will help increase your customer awareness and marketing strategies.

I would like to thank Caroline Ryder for preparing this article with me.  Caroline is a Marketing Analyst with C2G Resourcing, a subsidiary of Consultants 2 Go, LLC.  Don’t forget, you can email me at Peggy@Consultants2Go.com with any questions you might have and I’ll be glad to answer them.  You can also follow me and my business on Twitter @peggymchale and @consultants2go

 

Peggy is the co-founder of Consultants 2 Go® (C2G), a consulting firm that provides marketing solutions to Fortune 500 companies in the Financial Services, Telecom, Life Sciences and other industries. Consultants 2 Go was just named to the Inc. 500/5000 List as one of the fastest growing companies in the United States. Prior to starting C2G, Peggy was a Vice President at American Express. She holds an MBA from St. John’s University and a BA from the College of Mount Saint Vincent. She recently served as a member of the Advisory Board for The Academy of Our Lady of Peace, New Providence, NJ.

The opinions expressed herein are the writer's alone, and do not reflect the opinions of TAPinto.net or anyone who works for TAPinto.net. TAPinto.net is not responsible for the accuracy of any of the information supplied by the writer.

TAP Into Another Town's News:

You May Also Be Interested In

Sign Up for E-News

SOMA

Maplewood Police Blotter - Man Arrested for Package Thefts

April 20, 2018

April 5 - Shoplifting; At approximately 3:15 p.m. officers responded to the Extra Supermarket on Irvington Ave on a reported shoplifter. Jean Legerme, age 21 of Newark was detained by security for attempting to leave the store without paying for several items. He was arrested, taken into custody and later released after being charged on a summons.

April 5 - Shoplifting; At ...

South Orange Police Blotter - Theft and Burglary Reported

South Orange Police Blotter as of April 19

Theft - An East Orange resident reported that on Tuesday, April 17, at approximately 9:20 a.m., actor(s) unknown stole some tools from a construction site on Valley Street. The stolen tools, valued at over $500.00 were a Makita brand drill set and electrical saw.

Burglary to Auto - An Irvington resident reported that on Thursday, April ...

41st Annual SOMA Interfaith Holocaust Service and March of Remembrance Held on Sunday

April 19, 2018

MAPLEWOOD AND SOUTH ORANGE, NJ - The 41st Annual SOMA Interfaith Holocaust Service and March of Remembrance was held on Sunday, April 15. The march assembled in Spiotta Park on Maplewood Avenue in Maplewood, and was called to order with the blowing of the shofar.

Local elected officials who attended included Maplewood Mayor Vic DeLuca, Maplewood Township Committee member Dean Dafis, and ...

Water Main Break on Baker Street in Maplewood Wednesday Morning

MAPLEWOOD, NJ - Shortly after 5 a.m. on Wednesday, Maplewood police reported receiving a call from a commuter on his way to work who noticed a small geyser of water in front of 34 Baker St., next to the driveway to the Maplewood Country Club. 

According to Maplewood police, they requested assistance from New Jersey American Water to shut off the water, but as of 7:10 a.m., ...

Upcoming Events

Mon, April 23, 7:00 PM

First Congregational Church, Guild Room, Montclair

A Healthier New Jersey: The Murphy Administration ...

Government Health & Wellness

Tue, April 24, 6:00 PM

The Venetian , Garfield

Prepared For Life Dinner with Captain Mark Kelly

Other

Tue, April 24, 7:00 PM

Millburn Free Public Library, Millburn

Lenore Raphael Presents Ellington and More at ...

Arts & Entertainment

Carousel_image_0e6824bc1f15389361ec_medicaid_ramsey

Tue, April 24, 7:00 PM

South Mountain YMCA-Civic House, Maplewood

Medicaid Q & A - Hosted by Adamson Ramsey Homes

Health & Wellness Real Estate

Academy Heights Residents: No More Valley Street Development Until Master Plan Approved

April 22, 2018

This past Thursday, April 19th, the South Orange Development Committee considered a presentation from developers regarding the All Star Motors site on Valley Street between 3rd and 4th. The proposal is for a 61 unit dormitory/boarding house for college students, with 175 beds and limited parking on a lot that is partially zoned for two-family residential. About 20 Academy Heights neighbors ...

Essex County Announces Partnership with Nine Local Charitable Organizations

April 20, 2018

WEST ORANGE, NJ – Essex County will participating in nine special partnerships to increase awareness about and help raise funds for the American Cancer Society, American Heart Association, the Arc of Essex County, the New Jersey Children Alliance, Stop for Nikhil, The Valerie Fund, the Arthritis Foundation, the Saint Barnabas Medical Center's Neonatal Intensive Care Unit and ...

Kiburi Tucker Sentenced to 38 Months in Federal Prison

NEWARK, NJ - Kiburi Tucker, a longtime friend of Newark Mayor Ras Baraka and the business partner of a Newark woman who admitted to tax evasion last year, was sentenced today to more than three years in prison for wire fraud and tax evasion, federal authorities announced. 

Kiburi D. Tucker, 43, of Newark, pleaded guilty in November before Chief U.S. District Judge Jose L. Linares after ...

Amazon Works to End Stigma of “Free and Reduced” Meals at School

April 21, 2018

FLORENCE, NJ – There is a widely unknown problem in schools all over America: a stigma among many children who are eligible for free or reduced lunch.

Rather than face the peer pressure of receiving breakfast or lunch through this federal program, many choose to remain hungry.

To help eliminate the practice, Amazon has partnered with Share our Strength’s “No Kid ...

Endangered Bog Turtle Plods Through Senate Towards Official Designation as State Reptile

TRENTON, NJ - The endangered bog turtle is one step closer to being designated New Jersey's official state reptile, following State Senate approval of legislation sponsored by Senator Kip Bateman (R-Somerset, Mercer, Middlesex, Hunterdon) and inspired by students from Princeton.

Riverside Elementary School Students Kyle Grzmala and Hayah Mian, and their teacher Mark Eastburn, joined ...

Medicaid Q & A - Hosted by Adamson Ramsey Homes

April 23, 2018

Hosted by Susie Adamson and Bonnie Ramsey, Hearth Realty Group & Bethany Joseph, LSW, MPH, Elder Care Consultant

Please join us for the next installment in the SOMA Series on Tuesday, April 24, from 7 p.m. to 9 p.m. at the South Mountain YMCA Civic House at 124 Dunnell Road in Maplewood.

Confused about Medicaid? You're not alone!

Allison Busch Vogel has been practicing Elder ...

Class Act Performing Arts Studio presents "Sweeney Todd: The Demon Barber of Fleet Street" at SOPAC

Class Act Performing Arts Studio’s senior Musical Theatre Company members will perform “Sweeney Todd: The Demon Barber of Fleet Street” Thursday, May 10th , 2018 through Sunday, May 13th, 2018 at the South Orange Performing Arts Center.

Set in 19th-century London, this thrilling musical tells the story of barber Benjamin Barker, now known by his alias, Sweeney Todd, and his ...

Author Visit: Peter Golden at Millburn Library

The Millburn Free Public Library is pleased to welcome acclaimed journalist, novelist, and historian Peter Golden on Wednesday, May 2, 2018, at 7:00pm, to discuss his new book, Nothing is Forgotten.

Featuring Peter Golden’s signature “vivid characters and strong storytelling” (The Washington Post), Nothing Is Forgotten changes our understanding of the ...