Summer Events For Clients

899eeb5509f0c5479648_peggy_mchale.jpg
899eeb5509f0c5479648_peggy_mchale.jpg

Many businesses reduce their client events during the peak summer months of July and August because of vacations and varying schedules. However, you can use this to your advantage and plan a small customized event in a nice setting that really sparkles. Keep these tips in mind when planning your next event.

1. Secure a Canopy – Plan your event somewhere that you can get the best of both the inside and outside world. If it’s a nice day everybody will want to be outside but with the chance of a shower you may need to take cover so this guarantees your guests stay dry and your event is a success.

2. Have A Raffle – A raffle is always a great way to get more people to attend your event, and entice new guests! Try to have the raffle item as something ‘current’ like a kindle or a Fitbit. Lastly, always make sure you note that you will be having a raffle in your invitation. A surprise raffle never brought more people to an event, be sure to promote it in your invite.

Sign Up for E-News

3. Finger Food – The point of the event is to mingle. Having a sit down meal anchors your guests to one spot. Even if you do not get new business out of this event, you want your current clients to have a good time and meet as many people as possible.  This will also let you speak to more people during your reception.

4. Brevity – Make your event fairly informal and short to reflect the summer season. You don’t need a lot of time to touch base with people. People are more likely to respond yes if they feel they can just stop by without a big commitment and it will boost your turnout.

5. Don’t Go Overboard – Pun intended on this one but literally, do not have an event on a boat. You want to have an outing where people can come in and out, not the case when it’s out on the water. It’s a much bigger commitment for your guests and will limit your response rate. While this might sound great on paper, really review your options before choosing a boat for your next function.

The common theme for most of these tips is to keep it simple and take advantage of the most relaxed season – summer! Enjoy the next few weeks and close some deals at your next event.

I would like to thank Patrick Coughlin for his help on preparing this article with me. Patrick is a Marketing Analyst at Consultants 2 Go. Don’t forget, you can email me at Peggy@Consultants2Go.com with any questions you might have and I’ll be glad to answer them. You can also follow my business and me on Twitter @peggymchale and @consultants2go.

 

Peggy is the co-founder of Consultants 2 Go® (C2G), a consulting firm that provides marketing solutions to Fortune 500 companies in the Financial Services, Telecom, Life Sciences and other industries. Consultants 2 Go was just named to the Inc. 500/5000 List as one of the fastest growing companies in the United States. Prior to starting C2G, Peggy was a Vice President at American Express. She holds an MBA from St. John’s University and a BA from the College of Mount Saint Vincent. She recently served as a member of the Advisory Board for The Academy of Our Lady of Peace, New Providence, NJ.

The opinions expressed herein are the writer's alone, and do not reflect the opinions of TAPinto.net or anyone who works for TAPinto.net. TAPinto.net is not responsible for the accuracy of any of the information supplied by the writer.

TAP Into Another Town's News:

You May Also Be Interested In

Sign Up for E-News

SOMA

AtlantiCast

AtlantiCast: Episode 15

On this week’s AtlantiCast, learn some important tips for controlling and avoiding diabetes from an Atlantic Health System expert, see how Atlantic Health is advancing cutting-edge research, hear what’s being done to keep health care environmentally friendly and much more!

 

Maplewood Police Blotter - Thefts from Unsecured Vehicles Reported

May 25, 2018

May 14 - Theft from Auto; During the overnight hours electronics and coins were removed from two unsecured vehicles parked on Lexington Ave.

May 14 - Theft from Auto; During the overnight hours a wallet and other items were removed from two unsecured vehicles parked in a driveway on Princeton St.

May 18 - Burglary; During the daytime hours a home on the 500 block of Richmond ...

South Orange Police Blotter - Two Arrested and Charged with DWI

South Orange Police Blotter as of May 24

Theft of Bicycle - A South Orange resident reported that sometime between 5:45 a.m. and 1:20 p.m., Tuesday, May 22, actor(s) unknown stole his black & white Gary Fisher mountain bike, which had been locked and secured to the bicycle rack under the main train station.

Commercial Burglaries - Two adjacent West South Orange ...

South Orange's Spiotta Park is Renovated and Ready for Summer

May 26, 2018

SOUTH ORANGE, NJ - The community came out on Wednesday to celebrate the newly renovated and revitalized Spiotta Park, which at the corner of South Orange Avenue and Village Plaza, is in the heart of downtown South Orange.

Matt Glass, Chair of the South Orange Village Center Alliance (SOVCA) Board of Directors, welcomed all and shared his gratitude to those who worked together to ...

Maplewood and South Orange Events for Memorial Day Weekend - and What's Closed

MAPLEWOOD AND SOUTH ORANGE, NJ - There is a lot going on in the two towns this Memorial Day weekend, as well as some closures on Monday in observance of Memorial Day.

SATURDAY, MAY 26

The Maplewood Community Pool opens at noon for the 2018 season. (The South Orange Community Pool is opening June 2, details here.)

Downtown After Sundown presents "Jazz on ...

Upcoming Events

Sun, May 27, 11:00 AM

The Ethical Culture Society of Essex County, Maplewood

Memorial Day Colloquy: What We Honor and How We ...

Other

Thu, May 31, 5:30 PM

Arden Courts, West Orange

Living with Alzheimer's for the Middle Stage ...

Education Health & Wellness

Carousel_image_e5ddf284460ff3299189_rocky__002_

Thu, May 31, 7:00 PM

Par 440 Restaurant & Lounge, Millburn

Rocky Marciano, Jr. Unveils Rocky Marciano Wine ...

Arts & Entertainment Food & Drink

Carousel_image_982bc8344531b1a37c85_par_440

Fri, June 1, 7:00 PM

Par 440 Restaurant & Lounge, Short Hills

The Extra Rich In Class Dinner Show with E.R.I.C.

Arts & Entertainment Food & Drink

Marines Land at Millburn High School

May 26, 2018

MILLBURN, NJ – After getting rained out last year, United States Marines successfully landed four military aircraft on the Millburn High School football field on Friday under sunny skies. At 10:00 am an MV-22 Osprey, a CH53 Super Stallion Helicopter, a UH-1 Huey Helicopter and an AH-1 Super Cobra Helicopter touched down to create static displays for the students to explore and interact with ...

Domestic Violence Prevention Advocates SOFIA Honors Local Leaders During Annual Gala

WEST ORANGE, NJ - More than 200 supporters gathered at the Wilshire Grand Hotel in West Orange on Sunday to celebrate 9 years since the founding of S.O.F.I.A (Start out Fresh Intervention Advocates).

Founder Cynthia Walker and the gala committee of Chaz Moore, Kelly Moore, Lisa Boyd and Ida Walker pulled out all stops incorporating the color of purple throughout the venue for ...

A.J. Perri Helping Veterans in Need - Again

May 24, 2018

TINTON FALLS, NJ – A.J. Perri is back helping veterans in need – this time launching a search for veterans and their families through a partnership with ABC-TV.

As part of the A.J. Perri Cares Program, a lucky New Jersey veteran and their family will receive air conditioning/heating relief this summer.

"They fought for our country, and their families sacrificed," said ...

Vehicular Homicide Charges for Driver of Paramus School Bus

MORRISTOWN, NJ - The driver of a school bus involved in a crash on Route 80 last week that killed two people faces two counts of second-degree vehicular homicide/death by auto, it was announced today.

The driver, Hudy Muldrow, 77, of Woodland Park, attempted to make an illegal U-Turn on the highway in an attempt to find his way to Waterloo Village, the planned destination of the bus that was ...

SOMA Two Towns for All Ages to Host Transportation Summit on June 6

May 26, 2018

On June 6, SOMA Two Towns for All Ages will host a Transportation Summit with speakers and vendors focused on transportation options for older residents.Come and hear about the important role transportation plays in an individual’s independence and health.  

Learn more about the South Orange and Maplewood Senior Bus services. Sign up for classes by AAA, NJTIP, and more.  alk to ...

Free Adult Health Screenings at the Maplewood Library on Wednesday, June 6

Free Adult Health Screenings    

Wednesday, June 6           

10:30 am-noon at Main Library 

Blood pressure and carotid bruit screening, medication, weight & health counseling, Open to Maplewood residents 18 and older. Staffed by Maplewood Health Dept. nurses. Drop in.

Weekly Specials at Ashley Marketplace - and a Memorial Day Coupon

Shop Ashley Marketplace & Cafe for your everyday needs!

This week's specials are:          

Wheatgrass Shot  $2.99 (Bakery)
Corn 4/$2.99
Roasted Vegetables $7.99lb(Prep Food)
Boar’s Head Beef Pastrami  10.99lb(Deli)
Cooked Shrimp $17.99(Ashley Fish Market)
Cave Aged Gruyere $16.99lb ...