Annie sez, New Jersey’s favorite “homegrown” off-price chain, will re-open its popular Millburn store on Saturday, Nov. 19, after extensive damage from Hurricane Irene forced it to close for almost three months. The store is located at 253 Millburn Avenue. Hours are Mon-Sat,10 a.m. to 9 p.m., and Sunday, 11 a.m. to 7 p.m.
The refurbished store has brand-new blonde laminate flooring; new carpets, fixtures and lighting; updated dressing rooms; and a new cash wrap desk. The store is festively decorated for the holidays to welcome back shoppers, and is filled to the rafters with the top designer and brand-name merchandise that Annie sez customers expect.
“Our customers are a loyal community of fashionable New Jersey women, and they missed us,” says Alan Mandelbaum, Chairman and CEO of Big M, Inc., the operating company of Annie sez. “Though the store was very badly damaged during the hurricane, the encouraging messages from our customer base cheered us on during the re-construction phase."
On Tuesday, Nov. 22, at 11 a.m., the Mayor of Millburn, Sandra Haimoff, will officiate at a ceremonial ribbon-cutting at the new store. She will be wearing something from Annie sez, of course!
Annie sez stores offer head-to-toe wardrobe options, including sportswear, dresses, outerwear, jewelry, shoes, handbags, and lingerie/loungewear. Private dressing rooms and generous customer service enhance the Annie sez shopping experience for a core customer base ranging from age 20-55. It is the only off-price retailer devoted exclusively to women and caters to the female shopping mindset. Merchandise is presented by lifestyle, shop and category…organized to highlight complete outfits for maximum shoppability.
Targeted to value-conscious fashionistas, Annie sez stores provide customers with prices that are up to 65% below department store prices. The chain's slogan is: "Annie sez...Always in style…Always for less.”
The 15,000+-square-foot Millburn store will celebrate its grand RE-opening with several traffic-building promotions:
- Buy More, Save More! – On Saturday and Sunday, Nov. 19-20 - Buy two items, get 20% off your purchase. Buy three items, get 25% off. Buy four items or more, get 30% off.
- FREE gift to first 100 customers to make a purchase.
Sweepstakes – Enter to win theater tickets to see “White Christmas” at the Paper Mill Playhouse.
From Nov.19 through Dec. 5, the Millburn store will share the warmth of the holiday season by participating in the Jersey Cares Coat Drive to collect winter coats for needy men, women, and children. Shoppers who donate a gently-worn coat at the Millburn store will receive a 25% discount coupon toward their holiday shopping.
- Snowflake Parade – On Dec. 4 Annie sez will participate in Millburn’s annual Snowflake Parade, and will host a table to distribute discount coupons and treats to parade-goers.