MILLBURN, NJ - Located on Main Street in downtown Millburn is eyeQ Opticians, a one-stop shop for high-quality, designer eyewear at affordable prices. The owner Harry Roth, a licensed optician, promotes eyeQ as the “intelligent choice in eyewear.” It has been a presence in Millburn for nine years and Roth has worked in the optical business for 35 years.

The eyeglass store offers the latest in fashionable glasses, sunglasses, sports glasses, frames and lenses from brands including Oliver Peoples, Robert Marc, Prada, Maui Jim, Rayban. Roth states that several of these brands are not carried in chain eyeglass stores. He also offers a level of service unmatched anywhere else. He pays attention to each individual’s vision and appearance and has been called the “eyeglass whisperer.”

Roth said that he offers “top-shelf quality” which his many repeat customers have come to expect as a given at prices lower than those of chain stores. With his background in the fabrication and lab area, Roth is able to manufacture lenses in his shop and therefore, supplies the customer with glasses within a matter of days and not the weeks that chain stores take.

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If a customer is seeking a type of frame that he does not carry, Roth will obtain it and, if necessary, have it custom made. The website for eyeQ opticians is The store is open every day but Sunday and is open until 8 p.m. on Thursdays.

Roth is the president of the DMDA, the Downtown Millburn Development Association. He feels that his experience in the retail optical business, combined with his educational background in marketing has brought a valued perspective to DMDA.