Giving Back

Nonprofits Join Forces to Support #GivingTuesday Through GAIN-Newark


Five nonprofit organizations representing a cross section of charitable causes have joined together with the intention to unite individuals and businesses on a mission to embrace charitable acts of giving for the betterment of the Newark community.

Aljira, a Center for Contemporary Art, Greater Newark Conservancy, Independence: A Family of Services, La Casa de Don Pedro and Newark Pride are seeking your support as a sponsor of Newark’s #GivingTuesday celebration called GAIN-Newark: Giving and Inspiring Newark.

Sponsorships will underwrite a free GAIN-Newark kick off celebration with light hors d’oeuvres, DJ Omar Abdallah and jazz musician Antoinette Montague at Aljira, a Center of Contemporary Art, 591 Broad Street in Newark on December 1st from 6:00 p.m. till 8:00 p.m. Any additional contributions after event costs will be disbursed as indicated by the sponsor to any or all of the five nonprofit partner organizations.

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Representatives from the collaborating nonprofits will share information about their services and community impact at the event that is expected to attract a wide range of individuals who live, work, learn and play in Newark.

The goal is to celebrate giving and advance the idea that investment in charitable programs is not only vital to their success, but beneficial to the contributor as well. The GAIN-Newark campaign will continue through the month of December.

#GivingTuesday is a national movement that celebrates charitable activities at the start of the holiday season. In 2014, the initiative gained the support of Newark Mayor Ras Baraka, who officially proclaimed the day as Giving Tuesday throughout the city. This year, the GAIN-Newark coalition hopes to grow Newark’s #GivingTuesday movement from a small project to a critical mass to help change the way Newark and its stakeholders think about philanthropy and community service for generations to come.

“Together, we can demonstrate #GivingTuesday’s impact and promote how people can support Newark by contributing to their charity of choice within the GAIN-Newark consortium, or among other deserving nonprofit organizations in the city,” noted Victor Davson, Aljira Executive Director.

Individuals or businesses can make both financial and in-kind contributions to support #GivingTuesday as event, food & beverage, entertainment, printing or media sponsors, or participate as volunteers.”

Robin Dougherty, Executive Director of Greater Newark Conservancy, noted that the five nonprofit members of GAIN-Newark have a shared average of 31 years experience serving the needs of the Newark community and provide approximately 75,000 Newark residents annually with vitally important family support, job and housing counseling, environmental education, cultural enrichment, health education and services for the LGBTQ community.

“In previous years, the Conservancy has worked with Whole Foods who donated 5% of its pretax sales at selected stores to support our programs and services, and we encourage other businesses to consider a similar Give & GAIN Day,” Dougherty stated.

“Give & GAIN days offer an opportunity for businesses to support our cause and attract new customers. We will help interested parties come up with an appealing way to help promote their contributions (i.e. Taco Tuesdays or Wednesday Wine & Dine),” concluded Carrie Puglisi, Director of Program & Fund Development at La Casa de Don Pedro. “We will help you promote your 100% tax free contribution to GAIN-Newark or to one or more specific nonprofits in our group through our website (, each partner’s website, through media outreach, email blasts and social media posts.”

Chipotle Grill at 222 Market Street, Newark has already pledged to support GAIN. On December 1st from 4pm to 8:30pm, 50% of their sales will support the cause.

For more information or to get involved with GAIN-Newark’s efforts, please contact Tenisha Malcolm at or 973.482.8312 ext. 1116. To make a contribution online or to learn more about GAIN-Newark and #GivingTuesday, visit



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