MILLBURN, NJ - "It's amazing the difference a little Pure makes in your Barre!" Molly D'Alessio, co-owner of Pure Barre Short Hills Millburn exclaims with infectious enthusiasm. About to celebrate their two year anniversary as part of Downtown Millburn, D'Alessio and her partner, Melanie Colman, are looking forward to introducing more residents to the Pure Barre family.
After opening a Pure Barre location in Red Bank, NJ four years ago, D'Alessio and Colman started looking to expand into the right type of community, and Millburn-Short Hills was the perfect fit. "I like that all the women here are into how they look. They are into working out and taking care of themselves and bettering themselves." D'Alessio explained. "We wanted to be in a community of fitness, of fit-minded people. We wanted a place that embraced the community feel that is key to the Pure Barre experience. When you come into the studio you see we are more than just a workout it is a lifestyle; it is a community atmosphere."
Colman echoed a similar sentiment on the appeal of opening a location in Millburn-Short Hills. "The Millburn-Short Hills location is similar to our sister studio in Red Bank. The small town feel with a real sense of community. Pure Barre is not only a fitness studio; it becomes a home filled with family and friends."
"It is the results that set us apart," D'Alessio said of what differentiates Pure Barre from other barre studios and gym workouts. Pure Barre focuses on small, isometric controlled movements that target thinning your thighs, lifting your seat, flattening your abs and toning your arms. Though it hits on common problem areas for women, men who also love the Pure Barre results. The movements are small but are specifically designed to be intense. "It is intense, but we can modify." D'Alessio explains, "No matter your fitness level if you can hold on to the bar you can do Pure Barre. Our instructors are so motivating; they will get you through."
Clients don't have to worry about getting bored or hitting a plateau because Pure Barre is always morphing. "It is constantly evolving and changing, so you always see results." Each class clients will find different music, different instructor personalities and different exercise sets. D'Alessio described a typical class set up. "You know you are going to come in and have a warm up, that you will slim the inner and outer thighs, you will lift your seat and tone your arms and a cool down stretch - pretty much in that order. But the exercises you do will always be different." All the instructors coordinate across the board to avoid overlaps and prevent falling into a rut down to music selection.
Instructors go through rigorous training regime before hitting the floor. Before a potential instructor can begin training, they must take 100 Pure Barre classes then they head out to Pure Barre Headquarters in Denver, Colorado. The four-day training intensive includes a rigorous schedule of hands-on corrections, classes on music selection, technique, and motivation. After a written test back at their home studio, there is a thirty-day daily training regime that culminates in a full session videotaped session that is graded by corporate headquarters. Grading criteria include the appropriate amount of verbal and physical demonstration, appropriate amount of verbal motivation, touching everybody once, using everyone's name once, all the aspects of the Pure Barre experience. Then the new teacher can hit the floor as a full instructor. "The teaching never ends," D'Alessio points out, "we give guidance and feedback to our instructors daily."
Pure Barre prides itself on always evolving, adding Pure Barre Platform to the repertoire that is cardio-focused workout. The Short Hills Millburn location is the only studio in town offering a combination of Barre and cardio in one class. The movements are bigger than in Pure Barre class and centered on getting the clients heart rate up, get bodies moving and sweating. More exciting changes are on the horizon with a rumored addition of Pure Barre Fusion with a more Pilates based routine coming in the second quarter of 2017.
Currently, Pure Barre Short Hills Millburn offers about 40 Pure Barre classes per week and three Platform classes. Clients can sign up for classes using their free app or online and plan their week or even an entire year of fitness. It serves the full Pure Barre lifestyle with a retail space in the lobby area sells a variety of athle-leisure brands such as Alo and Spiritual Gangster.
February is shaping up to set the bar even higher at Pure Barre Short Hills Millburn with many exciting events, and a can't miss new and returning client special. Kicking off their Love Your Body campaign with a 1-month unlimited class special for $89, Pure Barre is looking to get all of Short Hills Millburn hooked on the mantra of love.tone.burn. February 11 is also penciled in as an action packed day with a Sweetheart Class at 9:30 am where clients are encouraged to bring a date and sweat it out at the Barre together just in time for Valentine's Day. That same day at 10:45 am is the Breaking Down the Barre workshop where new clients can learn about the Pure Barre method and gaining an understanding of the movements, and more veteran Barre clients can get tips on how to take the workout to the next level.
Pure Barre Short Hills Millburn is setting itself apart in the Pure Barre world taking home the Spirit of Pure Barre award two years in a row. Beating out over 375 other studios nationwide, this is an annual recognition given to the studio that embodies the Pure Barre lifestyle and infuses it into all they do and shares it with their clientele. This commitment is what Colman and D'Alessio pride themselves on bringing to every aspect of their studio.
"It's the whole Pure Barre experience from the moment a client walks in the door to the second that they leave, it's the workout they get, it's the results they achieve."
For more information, check out the website, http://purebarre.com/nj-shorthills/ , drop by the studio at 237 Millburn Avenue, Millburn, NJ 07041, email at email@example.com or call 973-379-4537.
Pure Barre was founded by dancer, choreographer and fitness guru Carrie Rezabek Dorr. Carrie opened her first studio in the basement of an office building in Birmingham, MI in 2001.