Business & Finance

Press Releases

TAPinto Crushes Monthly Readership Record: 809,024 Readers in January 2017

2710c62a8507c73c24d1_tapinto_w_url.jpg, a network of 61 franchised online hyperlocal news sites in New Jersey and New York, marked the beginning of 2017 with a record month of traffic in January.   

January also marked the launch of TAPinto Newark, which -- out of the gate -- broke the story of a bishop being assaulted in a cathedral in Newark.  The article was picked up by ABC, NBC, CBS, the Associated Press and the UK Daily Mail, among many others. The video of the incident has garnered over 1,000,000 views on YouTube., which began in 2008 as an all-online local newspaper in New Providence, NJ founded by residents Michael and Lauryn Shapiro, is now the dominant player in local news. The network provides original local news reporting on a daily basis in more than 75 towns. It is growing while other media organizations are slashing local news coverage and laying off journalists.    

For the month of January, TAPinto was read by more than 809,024 unique visitors, breaking its former record of 713,308 established in September 2016.
During the last year, TAPinto has had 5,545,995 unique visitors who've read 18,901,243 pages on the site, both records as well.
"TAPinto sites are locally owned and operated and do their own original local news reporting," said CEO and Publisher Michael Shapiro. "That local ownership and local reporting makes all the difference."
TAPinto provides the backend, training and support to its franchisees. "We've created a growing and successful network of online local news sites that has become a model for the struggling media industry," Shapiro said. "Our innovative model enables our sites to not only produce great original local news content but to also achieve record-breaking traffic and financial sustainability."

Shapiro said TAPinto is proving that journalism, at least on the local level, has a future.
"At a time when pundits are writing the obituary for the news media, we are providing a way forward that respects journalism's rich traditions while creating a sustainable business model from which everyone benefits," he said. "As we continue to grow, we are committed to improving local journalism. Thank you to our readers and our advertisers for your loyalty and support. We would not be here without you."
For more information on franchising TAPinto in your area, please click here. was founded by New Providence, New Jersey residents Michael and Lauryn Shapiro, is accredited by the New Jersey Press Association and currently has more than 5.5M readers.  The all-online hyperlocal news site boasts more than one hundred columnists, a full-service Community Calendar, Business Directory, and local Real Estate Listings. The public can friend on Facebook at and can follow on Twitter at  
In addition, is currently offering franchise opportunities in CT, MA, FL, NJ, NY, PA and beyond. Anyone interested in starting an online newspaper in their town is invited to Click here for more information. currently covers hyperlocal daily news and information in: Basking Ridge, Bayonne, Bedminster, Berkeley Heights, Bernardsville, Bloomfield, Bridgewater/Raritan, Cedar Grove, Chatham, Clark, Cranbury, Cranford, Denville, East Brunswick, East Orange, East Hanover, Edison, Elizabeth, Far Hills, Flemington, Florham Park, Franklin Township, Green Brook, Hillsborough, Kenilworth, Little Falls, Long Beach Island, Livingston, Madison, Mahopac (NY), Maplewood, Millburn/Short Hills, Milltown/Spotswood, Montville, Montclair, Morristown, Mountainside, Newark, New Brunswick, New Providence, Newton, North Plainfield, North Salem (NY), Nutley, Olean (NY), Paterson, Peapack & Gladstone, Piscataway, Plainfield, Randolph, Raritan, Roselle/Roselle Park, Roxbury, Scotch Plains/Fanwood, Somerville, Somers (NY), South Brunswick, South Orange, South Plainfield, Sparta, Springfield, Stafford, Summit, Totowa, Union, Verona, Warren, Watchung, West Essex, Westfield, West Orange, Woodland Park and Yorktown (NY). 

TAP Into Another Town's News:

You May Also Be Interested In

Sign Up for E-News

Millburn/Short Hills

Millburn Recreation Accepting Memberships for Pool, Tennis and Golf

February 19, 2018

MILLBURN, NJ - The Millburn Township Recreation Department announced that it is accepting memberships for the township pool, tennis and golf facilities. The memberships are available to all Millburn Township residents and the applications are available online.

The membership application can be accessed at or go ...

Millburn Police Investigating Theft at Louis Vuitton Store

March 13, 2018

On March 6, 2018 Millburn Police Officer McMillan stopped a 2003 Acura 3.2 on Parsonage Hill/Passaic for having no front plate and tinted windows. The investigation led to the arrest of 33 year old Horace Hall Jr of Newark for possession of a controlled dangerous substance (marijuana) and possession of drug paraphernalia. Mr. Hall Jr was released on a summons.

On March 6, 2018 Millburn Police ...


AtlantiCast: Episode 13

On this episode of AtlantiCast, new clinical studies in the fields of cardiology and immunotherapy, national and statewide recognitions for Atlantic Health System medical centers and the inaugural AtlantiCast Collab Challenge!


Upcoming Events


Sat, March 17, 10:00 AM

The Cora Hartshorn Arboretum and Bird Sanctuary, Short Hills

Summer Nature Discovery Camp Open House - ...



Sat, March 17, 11:00 AM

PetSmart, Millburn

Dog Adoption Event



Wed, March 21, 8:30 AM

St. Vincent Martyr School, Madison

Open House for Preschool, Kindergarten & First ...


All-Star Basketball Event Coming to Millburn

March 17, 2018

Millburn All Stars vs. Pros – Saturday March 24, 6:00 pm

Community Event at Millburn High School

On Saturday, March 24th, the Millburn High School Senior Celebration 2018 Committee is partnering with Dreams for Kids, Inc., to present Millburn All-Stars vs. Pros.

At the All-Star Basketball event, a team of NFL players will take on teams from the Millburn/Short Hills ...

Millburn Summer Pool Employment

The Millburn Recreation Dept. is accepting applications for  Lifeguards andthe Assistant Manager and head Swim Coach positions at the Township Pool.  Interested persons may apply at the Recreation Dept. in Town Hall or visit to download an employment application.

Email inquiries to or call 973-564-7064 for further ...

Lightbridge Academy in Millburn Hiring Assistant and Lead Teachers

If you are passionate about educating and nurturing young minds, you may fit right in with our family! Lightbridge Academy is currently hiring Assistant and Lead Teachers to join our team and grow with us!

If you would like to learn more about the positions offered, you can reach us at 973-218-1800.